How do you increase your selling range?

The trick is to give discount that increases as the lines sold also increases. Using display and win and exclusivity incentives, retailers and customers who stock varieties should be encouraged to display varieties. The emphasis is not on what they “buy”, but what they “show”.

What is range selling in FMCG?

Product Line Sold (Range Selling) Among FMCG sales teams, product line sales, or range selling refer to the marketing strategy associated with selling several related products. It is an effective strategy wherein similar products with close functions are sold to the same outlet.

What channel of distribution does FMCG companies adopt?

In India, the FMCG sector has grown on the back of diverse channels, such as general trade, modern trade, and online channels. The covid-19 crisis brought with it numerous challenges and opportunities not only for FMCG companies and retailers, but also for trade channels.

Why is range selling important?

Range Selling is used to provide variety of products to customers, reduce the dependency of sales revenues from single or limited products and have better visibility at stores. Range selling is one of the key techniques to do better sales.

What sales coverage means?

Sales coverage is the ratio of total prospects in an area to the number of prospects who can be effectively targeted or approached.

How can FMCG productivity be improved?

Smart ways to increase Bottom Line Performance of FMCG Company

1. Increasing production.
2. Reducing the sales returns with the help of product improvement.
3. Expanding product lines, or increasing prices.
4. Reducing maintenance cost, unplanned downtime.
5. Increasing machine life to delay purchasing of new machines.

What roles do distributors play in the supply chain?

Distributors buffer the producers from fluctuations in product demand by stocking inventory purchased from producers, and doing much of the sales work to find and service customer needs.

What is the main purpose of distributor?

A distributor is an entity that buys noncompeting products or product lines and sells them direct to end users or customers. Most distributors also provide a range of services such as technical support, warranty or service. Distributors are essential in helping reach markets manufacturers could not otherwise target.

How do FMCG companies work?

Fast-moving consumer goods are products that sell quickly at relatively low cost. These goods are also called consumer packaged goods. FMCGs have a short shelf life because of high consumer demand (e.g., soft drinks and confections) or because they are perishable (e.g., meat, dairy products, and baked goods).

What are the various channels of distribution generally used by companies of distribute FMCG?

The three types of distribution channels are wholesalers, retailers, and direct-to-consumer sales. Wholesalers are intermediary businesses that purchase bulk quantities of product from a manufacturer and then resell them to either retailers or—on some occasions—to the end consumers themselves.

What is range selling?

In business terms ‘Range Selling’ stands for approach of selling larger portfolio of products and services. Range Selling is used to provide variety of products to customers, reduce the dependency of sales revenues from single or limited products and have better visibility at stores.