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Why are my keywords dropping?

Why are my keywords dropping?

Most frequently, we see drops because of changes that were made to the website, but they can also be caused by an algorithm update, technical issues, improvements competitors made, SERP lay-out changes or a Google penalty.

Why do keywords fluctuate?

Rankings Fluctuate Due to Competition The players competing for rankings in that query are more than likely making frequent changes on their sites. But while an update is happening, rankings change frequently. Checking your rankings over and over during a rankings update is a bit like weighing yourself 10 times a day.

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How do I fix keywords?

How to Fix Keyword Cannibalization

  1. Restructure Your Website.
  2. Create New Landing Pages.
  3. Consolidate Your Content.
  4. Find New Keywords.
  5. Use 301 Redirects.

What are some of the reasons for website traffic to go down?

Reasons Why Website Traffic is Down

  • Outdated information. When was the last time you updated the information on your site?
  • Bad UX (user experience) A successful website is created for users from the start.
  • No mobile optimization.
  • No search engine optimization (SEO)
  • Strange URLs.
  • Broken links.
  • Ignoring statistics.

Why has my organic search dropped?

A sudden drop in organic traffic can be caused by many factors, including a drop in rankings, changes made to your website, changing relevance for your content, or Google updates. There are also situations no one can truly influence.

Why is my organic traffic down?

One of the reasons for a traffic drop can also be due to your site losing links. A potential site-wide link decline. A possible link decline to a specific page or group of pages. A potential link decline to a specific page on your site that in turn links to another page on your site that suffered a reduction in traffic.

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Why is my website ranked so low?

Google actively penalizes sites that engage in “keyword stuffing” — the act of using too many keywords in page content. On top of that, by directly lifting content from another website (even if you have their permission) can get your site hit with a duplicate content penalty, which suppresses it in the rankings.

Why are my Adwords keywords dropping?

Why? Drops can be caused by anything from irrelevant ads being displayed, invalid clicks or even a drop in the cost-per-click for a particular keyword. Determining the cause must be done on an account-by-account or site-by-site basis.

Why did my rankings and traffic drop?

Another reason your search ranking and traffic might have dropped is that you’ve lost links. Check your site for lost links over the last 90 days using a tool (e.g., Majestic, Ahrefs, CognitiveSEO). If you’ve lost a lot of links, this might be the reason for your drop in rankings.

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Why did my rankings go down for no reason?

Lost Links Another reason your search ranking and traffic might have dropped is that you’ve lost links. Check your site for lost links over the last 90 days using a tool (e.g., Majestic, Ahrefs, CognitiveSEO). If you’ve lost a lot of links, this might be the reason for your drop in rankings.

Why are my rankings dropping after changing the text?

If you changed the text on the page, try reverting it back to the old text. Wait until your rankings are back up, then try changing the text again, this time keeping keyword density in mind.

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