What is the difference between promotional and transactional SMS?

What is the difference between transactional and promotional SMS. Transactional SMS are messages used for sending order and booking alerts and informational messages to registered customers. Promotional SMS is used for sending marketing and sales messages. They are delivered only to opt-in and non-DND numbers.

What is a transactional SMS message?

What is transactional SMS? Transactional SMS is used by businesses to relay transactional information. Through this type of SMS, businesses can reach subscribed customers directly to share important details that aren’t related to promotional activity, like order status, delivery notifications, and more.

What is a promotional text?

Promotional or marketing messages typically refer to any message sent for promoting, up-selling, or advertising a business. Outside of adhering to the required opt-in procedure, these messages are typically not solicited by the recipient, and are meant to attempt selling something to that specific customer.

How do I stop Safaricom promotional messages?

How to Stop Unwanted Promotional Messages on your Safaricom Line

1. Dial *456# on your phone’s dialer.
2. Reply with 9: STOP.
3. Reply with 5: MARKETING MESSAGES.
4. Reply with 1: STOP PROMOTIONAL MESSAGES.
5. Enter the sender name you wish to stop.

How do you write a promotional message?

The trick to writing a good promotional message is to simply send a text that you would want to receive from a business. It should be conversational, stick to one main topic, be timely/topical, provide a clear picture of what action the customer is to take and deliver some added value/information.

Which of the following qualifies as a transactional text message?

Transactional SMS refers to any text message sent from a business to a customer that provides valuable information about their product, service or processes. Marketing messages and promotional SMS campaigns are not considered a transactional SMS.

How do you send a promotional text message?

How to write an SMS for marketing and promotional purposes

1. Let the customer know who you are. They may not have your business number saved on their phone.
2. Keep the message short. Texts are meant to be read quickly, so get right to the point.
3. Include an image.
4. Include a call to action (CTA).
5. Don’t use a URL shortener.

How do you send a promotional text?

The Anatomy of a Great Promotional Text Message

1. Send text promotion at a relevant time.
2. Customize promotion to your audience & make it feel exclusive.
3. Include your business name in the message.
4. Make your offer enticing, but don’t add spammy marketing hype.
5. Include an urgent call-to-action at the end of your message.

What is transactional SMS and how does it work?

Transactional SMS can be sent to any customers at any time of day, but it must be clear that these messages are not meant for marketing purposes. As soon as a transactional SMS includes a promotional aspect, it can lose its transactional status and your business would be breaking compliance laws.

What is promotional SMS and how does it work?

Promotional SMS is when a business sends their customers unique SMS messages for marketing or advertising purposes. Businesses use promotional SMS mainly to promote their products or services and generate customer interest, and to get their target consumers to engage with them in a more direct and efficient way.

What are the different types of SMS messages?

The type of SMS messages businesses send are placed into two categories: promotional SMS and transactional SMS. Each type contains a different purpose and key message, compliance rules, and sender information.

Are there any time restrictions for sending transactional SMS?

However, since transactional SMS messages are not for promotional or marketing purposes, there are no time restrictions for when businesses can send them. Transactional SMS messages can also be sent to all recipients whether they have a DND (do-not-disturb) status or not. It’s important for your business to have a sender ID.