Is REALTOR trademarked?

The term REALTOR® is not only a trademark owned by NAR and protected by federal law, it’s a valuable membership benefit that distinguishes members from other real estate licensees.

Is REALTOR a copyrighted word?

The term “REALTOR®” is a registered trademark owned by NAR and protected by federal law. This valuable NAR membership benefit reminds consumers and other real estate professionals that you adhere to a strict code of ethics.

Why is REALTOR capitalized?

Q: Why is “realtor” often capitalized? A: The term is often capitalized because it’s a registered trademark in the US for a member of the National Association of Realtors. Most standard dictionaries capitalize the term, including the online Merriam-Webster and American Heritage dictionaries.

Is MLS a trademark?

The term “MLS” is considered generic in the United States and cannot be trademarked or branded. MLSs can be owned and operated by individual REALTOR associations, regional multi-association conglomerates or independent cooperatives of real estate brokerages.

Can you use realtor in your company name?

Can I use the REALTOR® marks in the name of a firm? No, the REALTOR® marks cannot be included in the legal or DBA name of any firm. Members are authorized to use the REALTOR® marks in conjunction with the legal name of their real estate business (i.e., real estate brokerage) in advertising, signage, etc.

Can you use Realtors in a domain name?

In domain names, email addresses, and usernames, members are authorized to use the REALTOR® marks only to indicate membership to NAR by using the marks with a member’s name or with the name of the member’s real estate business.

Can you call yourself a Realtor?

The term Realtor is a federally registered trademark that applies specifically to real estate professionals who are active members of the National Association of Realtors® (NAR). Real estate agents who are not active NAR members cannot call themselves Realtors.

Is Realtor the same as real estate agent?

Real estate agents have a professional license to help people buy, sell, and rent real estate. A Realtor is a licensed real estate agent or broker (or other real estate professional) who is a member of the National Association of Realtors (NAR). Members must comply with NAR’s strict Code of Ethics.

Can a real estate agent have a logo?

Real Estate Agent Branding The Real Estate Agent Branding is perfect if you’re selling urban homes. On top of the ability to customize icons to better reflect the type of properties you’re selling, you can change the background to use a texture or to give your logo a subtle glow.