What are examples of out of home advertising?

What is out-of-home advertising?

• Billboards (digital or traditional).
• Street “furniture,” like park benches, bus stops, and kiosks.
• Public transit placements, like bus and taxi wraps or subway and train ads.
• Point-of-sale, or POS, displays like those you see in the back of taxi cabs.

How much does it cost to build a billboard in South Africa?

Of all the outdoor media-types, these type of billboards are normally the most expensive (together with building wraps) and can range from around R20 000 per month to around R70 000 a month – depending on their geographical location, and how many people would see, or pass by, the billboard in question in any month.

What do you think is a good location for an outdoor advertising?

Near hotels and other commercial establishments. Commercial and tourist spots, especially those in downtown areas of cities, are prime locations for billboards. You will want to make sure that you get creative and bold with the campaign you choose.

How do you plan an OOH?

The first step in preparing an OOH media plan is to have an understanding of a brand’s marketing, advertising, and media goals. Understanding objectives will help the media planner make a more targeted and relevant purchase, thus increasing the buy’s efficiency.

Do billboard ads work?

According to this study, billboard advertising was found to be effective on drivers. 37\% report looking at an outdoor ad each or most of the time they pass one. 58\% learned about an event or restaurant they were interested in attending by viewing a roadside billboard.

What are three examples of outdoor and public ads?

Types of Outdoor Advertising: What Are Your Best Options?

1. Billboards and Banners. Billboard advertising is still very popular with business owners.
2. Transit Advertising. Transit advertising placements are most common on the sides of buses.
3. Street Furniture.
4. POS Displays.
5. Mobile Billboards.
6. Guerilla Advertising Outdoors.

What is OOH in marketing?

OOH media, sometimes also referred to as outdoor media, is any advertising that reaches consumers when they’re outside of their homes. It’s designed to grab the attention of people who are on the go or waiting in high dwell-time locations (think waiting rooms, airport terminals, or subway platforms).