How do podcast impact the business?

A podcast provides a format for sharing your expertise in your industry. Regular podcasts with accurate information or ideas help establish you and your company as an authority in the business. Customers want a company that knows the industry, so the podcasts help build up that trust.

How does Spotify make money from podcasts?

Podcasters might know how many listeners downloaded a show, for example, but don’t always know long someone listened or whether they listened to ads. The deal will give advertisers more scale when it comes to who they can reach, and enable podcast publishers to make money from their shows.

Why did Spotify invest in podcasts?

It can also add inventory by bringing more podcast creators onto its production and monetization tools. With the strong demand it’s seeing from advertisers, Spotify should be able to attract more podcasters looking to improve their monetization to its streaming ad insertion product.

Do artists use Spotify for podcasting?

Unfortunately, they’re not available to music artists. They’re only available to podcasters. Creators in the US can now mark podcast episodes as subscriber-only in Anchor before publishing them to Spotify and other platforms.

How does Spotify revenue work?

The company officially establishes a payment of between $0.003 and $0.0084 per stream, with an average payout of $0.004 per stream. However, it depends on many factors. For example, not every country pays the same amount. In addition, Spotify doesn’t pay artists royalties based on streaming rates.

How much money did Spotify spend on podcasts?

Acquisition spend on podcasting by Spotify 2019-2020 Between February 2019 and 2020, Spotify spent 600 million U.S. dollars on podcast-related acquistions, including 195 million on Gimlet Media and 196 million on sports podcast ‘The Ringer’ by Bill Simmons.