How do cannabis brands advertise?

Organic social media posts are a common way for cannabis businesses to get the word out, but they have to tread a fine line in terms of language and visuals. “On social media, organic content posted by brands can get flagged if it’s using certain hashtags or is too explicitly promoting cannabis.

Can you advertise cannabis online?

According to section 26151 of California’s Proposition 64, any cannabis advertisement can only be displayed where at least 71.6 percent of the audience is suspected to be 21 years of age or older. This includes advertisements in broadcast, cable, radio, print, and digital communications.

Can you advertise cannabis products on Google?

Can cannabis companies advertise on Google? No, Google doesn’t permit ads that promote the use, sale or even provide informational content about cannabis. It doesn’t matter if it’s medicinal or recreational cannabis, Google doesn’t make a distinction and classifies it as a recreational drug in their Advertising Policy.

Can I advertise cannabis on Google?

Google does not permit ads that promote the use, sale or even provide informational content about cannabis. It doesn’t matter if the ad pertains to medicinal or recreational marijuana, the tech beast doesn’t make a distinction and lumps it all as a recreational drug. In theory, this also includes CBD and hemp.

Can you advertise cannabis on Spotify?

According to Lisa Buffo, founder and CEO of the Cannabis Marketing Association, hemp-derived CBD brands can advertise on podcasts that stream to Apple and Spotify, but they need to follow regulations set out by the FTC and FDA.

What age group uses CBD the most?

Americans are very familiar with CBD, although the overall percentage of people who have tried it is relatively small (17\%).

• 18-34 year-olds comprise 39\% of hemp-derived CBD users.
• 10\% of Americans between ages 18-44 use CBD regularly.
• The 18-29 demographic is more open to CBD than any other: 40\% of have tried CBD.