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Is it legal to redesign a logo?

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Perfectly legal. Just don’t use it in public for your own company or you’ll be spending more time and money trying to defend yourself than you would have using your time and money to design your own logo. You can redesign an app but over 50\% must be different.

When people see a logo that looks outdated, they perceive an organization as out-of-touch with modern best practices. A good rule of thumb is to at least consider updating your logo once every five years.

Yes. You will get sued at some point. Some companies will let you hang yourself for a while so they can collect greater damages.

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Can you get sued for copying a logo?

Yes! A logo can be both protected by copyright and trademark. In fact, typically a trademark covers a limited scope of situations; whereas copyright covers nearly all instances of copying that is effecting the original creator’s business and intent.

When should you redesign a logo?

Mature companies typically redesign their logo when their market strategy completely changes, or if they see seriously declining sales and revenue; smaller businesses can consider a redesign if their initial brand message isn’t getting across to their customers with their current design.

Why is redesigning a logo important?

Among the reasons every company needs a logo refresh every now and then; 1.) Consumers want to feel like the company they are working with is up to date. Logo refreshes show that you are evolving and changing to keep up with the modern world. You need simplified variations of your logo for social media avatars, etc.

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Top 7 Things NOT to Do When Creating a Logo

  1. Don’t Forget About Black and White.
  2. Don’t Get Wordy.
  3. Don’t Blindly Pick Colors.
  4. Don’t Use Too Many Colors.
  5. Don’t Fuse the Images and the Text.
  6. Don’t Choose a Bad Font.
  7. Never Use Clip Art.

Should a logo include the company name?

The business or the company name should be used in the logo as it is the key identity of the brand. But as the name is too long, only the short form i.e. IBM has been used in the logo and has become widely popular. There are many people who do not even know the actual name of the company.

Is copying a logo illegal?