What percentage of direct mail typically gets opened?

Up to 90\% of direct mail gets opened, compared to only 20-30\% of emails.

How do I track direct mail performance?

Determine Your Direct Mail KPIs

1. Responses / Pieces Sent = Response Rate.
2. Number of Orders / Responses = Conversion Rate.
3. Campaign Cost / Number of Orders = CPA.
4. Revenue / Number of Orders = Avg. Order Size.
5. Avg. Order Size – CPA = Revenue per Order.
6. (Revenue – Campaign Cost) / Campaign Cost = ROI.

What is a good response rate for direct mail?

5 to 2\%
Normal Rates of Return on Direct Mail Campaigns 5 to 2\% return rate is about average for a direct mail marketing campaign. That means that you can expect around 1 or 2 purchases or responses per 100 mailers with a standard campaign.

Is Direct Mail Dead 2021?

But here’s the truth: Direct mail is NOT dead. Direct mail is actually getting MORE response from consumers than any other marketing method — including online ads and email, even though it may seem like an ancient form of marketing.

How do I increase my direct mail response rate?

So, without further ado, let’s begin.

1. Make Your Envelope Large AND Unique.
2. Create a Prospect List Using the Right Resources.
3. Keep Your Designs Consistent.
4. Make Your Response Coupons Bigger.
5. Sell Benefits, Not Features.
6. Create a Simple-To-Understand (and Tempting) Offer.
7. Make the Value that You’re Offering Clear.

Is direct mail more effective than email?

Using transactional data from Bizo and Epsilon, the Direct Marketing Association analyzed direct mail vs email statistics. They found that direct mail averaged a 4.4\% response rate, compared to email’s average response rate of 0.12\%. The DMA found the ROI for email averaged $28.50, while direct mail came in at $7.

What is the best day of the week to send direct mail?

Monday– Monday is generally the day when the most household post is received. Avoid the risk of your direct mail campaign having to fight for attention by finding another day for your direct mail campaign to be received. Tuesday, Wednesday, and Thursday– Delivery between Tuesday and Thursday is considered optimum.

Does direct mail still work in 2020?

Direct mail is not dead. People may feel that direct marketing could disappear in a digital world, but in reality that is not the case. There are many reasons why direct mail works even in 2020. Direct marketing is interactive and personal.

Is direct mail declining?

Still, direct mail volumes in the US are on the decline, dipping 7.4\% in 2019 to the lowest volume seen in at least the past 4 years, per a report [download page] from Winterberry Group. The latest decline brought the number of pieces of advertising mail sent out down to 76.2 million.