How AirAsia can improve its services?

Here’s how it managed to support each one at scale. AirAsia experienced a 140\% increase in customer-service requests by early December. Its new unified customer-service system improved call resolution and increased customer satisfaction. The airline also got creative by retraining flight crews to support requests.

What explains AirAsia success?

AirAsia is one of Asia’s most successful low-cost carriers. The basic product strategy in its marketing mix is its low-cost air services. AirAsia focuses on providing guests with comfort through competent facilities that meet industry standards, as well as regular flights and secure point-to-point connectivity.

What is AirAsia strategy?

AirAsia X’s stated strategy is: to be the leading low-cost, long-haul airline, operating primarily in the Asia Pacific Region, with the lowest unit cost of any airline in the world (CASK of US¢3.74 and CASK ex-fuel fuel of US¢1.90 for 2012), about 70\% lower than full service airlines in the region, offering fares 30\%- …

What do you think are the critical services concepts that contributed to the success of AirAsia?

Four critical success factors (top management support, teamwork and composition, enterprise-wide communication, and project management program) were recognized and employed to gather practical evidence.

How does AirAsia strength in achieving success today?

Strengths. The primary strength of AirAsia is the low cost leader in Asia. The workforce is very flexible and high committed in making AirAsia the lowest cost airline in Asia. AirAsia reduce its cost by attaining efficiency in every part of the business and maintaining simplicity.

What business strategy made AirAsia a successful company?

Air Asia has adopted a generic strategy of cost leadership by reducing the cost of operations and passing the savings through to customers with very low ticket prices. The firm was founded in 1996 as a low cost domestic airline, and was purchased by Tony Fernandes in 2001.

What is the objective of AirAsia?

The first objective of Airasia is to become the largest low cost airline organization in Asia by provide services to 3 billion people. Second objective is to attain with the lowest cost and lead to everyone can fly. The third objective is to maintain the product quality and reduce the costs.

What was the motivation for starting AirAsia?

When the music industry failed to adapt quickly to the internet, Tony Fernandes decided to make a clean break. He left his job to pursue a childhood dream: set up an Asia’s first low cost airline. Mr Fernandes bought Air Asia from a Malaysian government-owned company in September 2001 for a mere 25 pence.

Why is AirAsia unique?

AirAsia needs no introduction in ASIA and ASEAN, where it is the leading low-cost carrier, connecting people and places across 388 routes, 104 of which are categorised as unique routes.

How AirAsia maintain the airfares low?

This feature is called “Pick-a-Seat”. Ticketless airline. Less hassle for the customer, as guests need not worry about collecting tickets before travelling. This also allows AirAsia to keep our costs down (less paper, lower printing and distribution costs) and continue to offer low fares to our guests.

How has AirAsia achieved cost leadership or differentiation?

AirAsia apply differentiation strategy in their operation by rewarding their customers through the “Big Loyalty” program. Through cost leadership strategy alone, AirAsia will only be able to capture the price sensitive customers by providing lowest airfare as compare to its competitors.