What is the success rate of SMS marketing?

98\%
The Top 3 Benefits of SMS Marketing. So, is SMS marketing effective? Statistics show SMS open rates are as high as 98\%, and that’s higher than any other marketing channel. Not only that, but most customers prefer receiving texts over other forms of communication.

How effective is SMS?

The facts, statistics, and the future. Research shows that SMS open rates are as high as 98\%, compared to just 20\% of all emails. And, on average, it takes 90 seconds for someone to respond to a text and 90 minutes to respond to an email.

What country sends the most text messages?

10 Things to Know About the Philippines

• The Philippines is made up of 7,641 islands, making it one of the largest archipelagos in the world.
• Due to the large volume of text messages sent throughout the country, the Philippines has earned its nickname as the “text capital of the world.”

When did SMS become popular?

When did texting become popular? Nokia introduced the first phone with a built-in keyboard in 1997. Text messaging really took off at the start of the millennium once people were able to text friends on different networks. By 2002, more than 250 billion SMS messages were sent worldwide.

Is SMS more effective than email?

If your message requires urgent action or is time-sensitive, SMS is the more effective communication channel. If your message needs to be saved by your customers for a later date, email might be the best way to go.

Is SMS marketing still relevant?

Is SMS Still Relevant? Although in-app notifications and digital communication platforms are certainly useful in carrying out digital marketing, SMS marketing is still as relevant as it has ever been. In fact, SMS marketing may be even more relevant than ever, even when we’re walking into the uncertainties of 2021.

Why is SMS marketing effective?

Traditional marketing platforms such as print and TV remain costly, while mobile advertising and email struggle against ad-blocking and spam filters. Sending SMS online has become one of the most effective marketing platforms due to open rates of 98\%, high conversion, and its ability to boost other channels.

What is SMS in marketing?

Short message service (SMS) marketing is a form of marketing that businesses use to send promotions to customers via text messages. In other words, SMS marketing is the same thing as text message marketing.

Who is the text capital of the world?

The Philippines
The Philippines has been called the “TEXT” capital of the world due to the large volume of Short Messaging System (SMS) traffic exchange in the country. It has been estimated that the number of cellular phone subscribers in the Philippines reached over 23 million and is still growing at a rapid rate.

Who is the number 1 texting nation in the world?

4. China and India have the most people who send sms messages — China comes first with 1,081 million people and India second with 730 million.

Who invented SMS?

The SMS concept was first developed in the Franco-German GSM cooperation in 1984 by Friedhelm Hillebrand and Bernard Ghillebaert. The first text message was sent years later on December 3rd, 1992 from Neil Papworth, a former developer at Sema Group Telecoms.