Should every page have a unique meta description?

Although Google recommends that you “Make sure that every page on your site has a meta description,” they also state that their use of the tag in creating search result pages is light at best. Meta descriptions are the sort of thing that must be selectively focused on.

Do meta descriptions need to be unique?

Each page must have its own unique, engaging description, otherwise the search engine crawlers may very well pass it by, along with the content it’s describing. Sometimes meta descriptions are auto-generated by a CMS or plugin and then overlooked or disregarded.

Can meta descriptions be the same?

If more than two meta descriptions on your site are identical, or at least similar, they are considered a duplicate.

How important is a meta description?

A compelling meta description has the power to raise the click-through rate of your organic search results. That means more of the people who see your page in the search results will actually click through and land on your site. That means more traffic for you, even if your ranking stays the same!

What should meta description contain?

A meta description is an HTML tag used to describe the content of a web page. This description will show up below the title and URL of your page as it appears in the search engine results. In order to remain visible within Google, your meta description should be kept somewhere between 140-160 characters.

How many characters should a meta description be?

Meta descriptions can technically be any length, but Google generally truncates snippets to ~155-160 characters. It’s best to keep meta descriptions long enough that they’re sufficiently descriptive, so we recommend descriptions between 50 and 160 characters.

What meta description contains?

Characteristics of a good meta description

• Keep it up to 155 characters.
• Use active voice and make it actionable.
• Include a call-to-action.
• Use your focus keyword.
• Show specifications, where possible.
• Make sure it matches the content of the page.
• Make it unique.

What is a page meta description?

A meta description is the small blurb that appears underneath your website on the SERP that includes information about your page. It is designed to provide users with a brief summary of the content on your page so that users know if the page will answer their question.

What should be in the homepage meta description?

What should I write in a meta description? A meta description should include a compelling summary of the page someone is about to click on. It should clearly tell them what they’ll gain by clicking through. Meta descriptions should include a target keyword to help search engines index and rank the page.

What is page title and meta description?

• Page Titles and Meta Descriptions are short pieces of HTML code found in every web page. They show the title of the web page and its description, similar to the title and blurb on the front and back of a book. They tell you what the book (or page) is about before you open it (or click the link).