How Google reviews help your business?

Google reviews can give businesses a big credibility boost without having to spend a dime. The many benefits of getting Google reviews include Google ranking for local SEO, leveling the playing field, increasing your online reputation, and helping mom and pop operations.

What are the Google review guidelines?

Google updated its review policies in 2018 to forbid the practice of “review gating.” The policy itself states:

• “Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers.”
• We will remove content that contains obscene, profane, or offensive language or gestures.

Why is it important to review your business?

Reviews not only have the power to influence consumer decisions but can strengthen a company’s credibility. Reviews have the power to gain customer trust, and they encourage people to interact with the company. Customer interaction ultimately leads to improved profits for businesses.

How customer reviews affect sales?

Customers are more likely to purchase from a website that has customer reviews than a website that doesn’t. Displaying reviews on your website gives potential customers more confidence in their purchasing decisions and reduces doubts, leading to a higher conversion rate.

What is Google review summary?

Google review summaries are the snippets of three customer reviews for your brand. Using an algorithm, Google automatically chooses three reviews to highlight. They are called summaries, because they are just one or two lines pulled from a full review. To read the whole review, searchers can click on the summary.

What can’t you say in a Google review?

Off-topic Content. Reviews should be based on a customer’s experience at your business location. “General political, social commentary, or personal rants” are not allowed and serve as grounds for the removal of a Google review.

How can a business use online reviews to its advantage?

The Pros of Online Customer Reviews

• Free advertising and content for your business on another website.
• Improved customer trust and confidence in your business.
• Potential conversion rate increases due to improved trust and confidence.
• Potential search engine results rankings improvement.