What is the future of OTT platforms in India?

Future of OTT in India: A rise of OTT platforms in India is expected to grow at a CAGR of 22\% by 2022 to around INR 6000 crores. With such a huge user base comprising a large number of smartphone consumers under the age of 35, OTT platforms will focus more on youth-friendly content.

Which is best OTT?

Best 5 OTT platforms in India

• Disney+ Hotstar.
• Amazon Prime Video.
• NetFlix.
• Zee 5.
• Sony LIV.

What is the future of the Ott industry in India?

The OTT industry in India is populated both with local and global players with heavy competition. The next OTT revolution is all about gaining supremacy in both market share and revenues in the Indian market. The industry includes traditional media streaming companies, platforms run by TV channels, and production houses.

What does the future of Ott viewing look like?

In a nutshell, the future of OTT viewing looks bright and shining, more than ever. The pre-existing growth got a catalyst in the form of the pandemic and from here there is no looking back for the industry.

Is the shift to OTT platforms sustainable in the future?

The number of hours spent by consumers on OTT platforms during the lockdown might not be sustainable in the near future, but the shift is very much permanent. In the light of the pandemic, these OTT platforms witnessed a huge surge in their usage and very few are expected to go back to their prior preferences.

What is the average time spent by OTT subscribers in India?

However, post-April 2020 the scales have turned to 40-60, where 60\% of the traffic is from outside the top 8 cities. Production houses are going digital: Due to the pandemic situation, the average time spent by Indian OTT subscribers has increased from around 20 mins to 50 minutes to 1 hour in current times.