How do you calculate store traffic?

Common retail traffic counting systems use sensors at the entrance areas to count the number of visitors to the store. Infrared technology is used to register customers coming in or going out of the store by counting each time a beam is broken.

How does a traffic counter work in retail?

How do retail traffic counters work? Also called people counters or people counting systems, retail traffic counters track the number of visitors who enter or exit an area in a store. These systems count when a person crosses the detection zone created by people counting sensors.

Why for some retail stores quantity of traffic is most important?

Foot traffic is one of the most essential measures when it comes to running a brick-and-mortar store. More traffic means more opportunities for sales and customer engagement, which in turn leads to higher revenues.

Which technology is widely used in retail sales counter?

When it comes to the most products in the market they will use one of two types of technology to operate; infrared or smartphone counting. Infrared technology is used by many of the traffic counting companies in the market. With this system it will count all people going both in and out of your location.

How do I find high traffic areas?

Visit Google Maps. Find a specific location. Type the name of your destination into the search box at the upper left corner of the web page. Hit “Enter” on your keyboard to quickly navigate to that certain area.

What is high foot traffic?

Definition: Foot traffic is the number of customers that walk into a retail store. This is especially important for retail businesses because it indicates the presence of customers in the store. Therefore, higher the foot-traffic means higher sales.

How do footfall counters work?

Also known as footfall counters, door counters, customer counters and visitor counters; these devices work by detecting when a person crosses an invisible count line that has been configured in their settings. How the people counting device detects a person depends on the technology used.

How do customer counters work?

A people counter uses cameras to identify people as they walk through the door. As each customer passes the camera, the device transmits real-time customer counts to a database so that you can track them.

How do you increase store visibility?

7 Ways to Boost Product Visibility And Sales

1. Make your visuals appealing to boost retail sales.
2. Ensure your display reflects your brand.
3. Think about your target customer’s experience.
4. Focus on signage clarity when making your products stand out.
5. Use retail technology to improve product displays.
6. Customer service is key.

How do you get customers to come to your store?

8 Ways Retail Businesses Can Attract New Customers

1. Buy online, pick up in store.
2. Match online prices (or value)
3. Provide inventory information online.
4. Send out promotions via SMS.
5. Optimize your website for local searches.
6. Host events.
7. Increase curb appeal.
8. Create a lounge space (with WiFi)

What technologies have impacted retail the most?

Liam Shotwell Writer, Technology Enthusiast

• Trend #1: E-Commerce-Friendly POS Systems.
• Trend #2: Machine Learning for Demand Forecasting.
• Trend #3: Virtual Fitting Rooms.
• Trend #4: Data Science-Based Personal Interaction.
• Trend #5: Staff-Free and Cashier-Less Stores.
• Trend #6: Voice Commerce.