What is content mapping in SEO?

Share. Content keyword mapping is the on-site art of identifying and assigning keywords to specific pages on a website, otherwise known as on-page SEO (Search Engine Optimization). The goal is to increase organic online visibility across Google and other major search engines.

Why is content mapping important?

Content mapping outlines how each piece of your content strategically relates to and supports the customer journey. It helps you connect every piece of content to a stage of the customer journey and visualize opportunities to better meet the needs of your audience.

How do I create a content map for my website?

4 Steps to Creating a Successful Site Mapping Strategy

1. Step 1: Set Goals. Once you’ve completed your all-important kickoff meeting, you’ll next want to set an overall goal for what your website will be and will do.
2. Step 2: Audit Your Existing Site.
3. Step 3: Consider Your Site’s Architecture.
4. Step 4: Start Your Site Map.

What is content building?

Content strategy is the ongoing process of transforming business objectives and goals into a plan that uses content as a primary means of achieving those goals. There’s so much information out there about how to build a content strategy.

What is exact match anchor text?

Anchor text is “exact match” if it includes a keyword that mirrors the page that is being linked to. For example: ‘link building’ linking to a page about link building. Partial-match. Anchor text that includes a variation of the keyword on the linked-to page.

How do you write a content map?

How to Develop a Content Map: 6 Components to Include

1. Develop or Update Buyer Personas.
2. Document the Customer Journey.
3. Define What Content Works Best at Every Stage.
4. Create a Catalog of Existing Content.
5. Map Existing Content to Each Customer Journey Phase.
6. Identify Gaps for the Future of Your Content Map.

How do you curate content on social media?

Follow these tips to make the most out of your content curation strategy:

1. Provide your take on things by giving every curated piece some context.
2. Keep a healthy mix of curated and original content.
3. Don’t make it all about you.
4. Answer your audience’s common questions about your space.
5. Be very, very selective.

How do you create a content map?

How do I create a successful content map?

1. Develop strong and thorough buyer personas.
2. Take your buyer personas and plot their buyer’s journeys.
3. Lay out your existing content to these journeys for the different buyer personas.
4. Analyze the distribution of your different types of content.

What is a content roadmap?

A content marketing roadmap is a tool that helps you implement a content plan organized around your content goals and initiatives. Then you can visualize the work required to achieve those objectives and a timeline for getting it done.