What are the functions of wholesaler and retailer?

The Wholesaler/middleman is a merchant who buys goods in bulk from producers/manufacturers and sells them to the retailers. He buys the goods in bulk from the warehouses depots, puts the goods in his own warehouse, breake up the bulk, re-package where necessary, and sells the goods in smaller quantities to retailers.

What are the functions of retailers?

Functions performed by retailers:

• (1) Buying and Assembling:
• (2) Warehousing or Storing:
• (3) Selling:
• (4) Credit Facilities:
• (5) Risk Bearing:
• (6) Grading and Packing:
• (7) Collection and Supply of Market Information:
• (8) Helps In Introducing New Products:

What are five functions of a wholesaler?

The functions of wholesalers to retailers are:

• Break bulk.
• Regular supply/warehousing.
• Credit/financing.
• Delivery/transport facilities.
• Advice/information.
• Varieties of goods.
• Stabilization of prices.

What are the functions of wholesalers to the manufacturer?

Functions of Wholesalers to Manufacturers

• Breaking of Bulk: They buy in bulk and sell in small quantities to the retailer.
• Financing: They finance products by ensuring prompt payment to the manufacturer and this will facilitate production process.

What are the three functions of retailer?

Generally, retailers are involved in the following functions:

• Function of breaking bulk.
• Function of creating place utility.
• Stocking Varieties of goods.
• Providing credit facilities to customers.
• Providing information to customers and wholesalers.
• Estimating the demand and arranging the purchase of the product.

What are the functions of retailers to consumers?

Functions of retailers to consumers include;

• They give credit to the customers they trust.
• They offer advice to consumers on the choice and use of product.
• Retailers break bulk so that they can sell to consumers in convenient quantities.
• They make goods available to consumers at the right time and place.

What are the functions of a wholesaler to a manufacturer?

What functions do wholesalers perform?

Wholesalers buy a very large quantity of goods and then break that quantity down into smaller lots. The process of breaking large quantities into smaller lots that will be resold is called bulk breaking. Often this includes physically sorting, grading, and assembling the goods.

What are the differences between wholesaler and retailer?

The primary difference between retailers and wholesalers is that: Wholesalers buy bulk goods from manufacturers or distributors and store them. Then they sell them to retailers in smaller quantities. Retailers buy smaller amounts of bulk goods from wholesalers or distributors.

What are the features of wholesale trade?

(C) Features of Wholesaler: (I) The wholesaler generally deals in one or few items of goods. (II) Wholesaler requires a large amount of capital to be invested in the business. (III)Wholesaler buys goods from the manufacturer in large scale. (IV) Wholesaler sells the goods to retailers as per their requirement.

What is the difference between wholesale and retail trade?

In simple words, a wholesaler buys the product in bulk from the manufacturer and sell it to the retailer, who then sells it to the end-users….What is Retail?

Wholesale	Retail
Definition
Sale of goods in bulk but cheaper rates	Sale of goods to the end-users in higher rates and limited quantity
Cost
Less	High

What are the characteristics of retailers?

Characteristics of a Retailer In the entire distribution chain, a retailer is considered to be the final link, who deals directly with the customer. A retailer purchases in bulk from the wholesalers and sells the products to the customers in small quantities. A retailer essentially maintains a variety of merchandise.