How do you achieve sales target in FMCG?

Check out the following strategy to increase your sales in FMCG Business in 2019.

1. Strategy to know what Customer Need.
2. Increase and manage sales bucket effectively.
3. Bringing all Process Stakeholders on Digital tools/Platforms.
4. Build a strategy for your Bottom-up savings.
5. Manage your operation effectively.

What is primary and secondary sales in FMCG?

Primary Sales – Primary sales is the sales from a manufacturing company or national supplier to a city/state/region distributor. Secondary Sales – When a distributor invoices the product to a retailer, the transaction is called as ‘Secondary Sales’.

How can I promote FMCG online?

Successful Promotion Tactics for FMCG Brands

1. Go online.
2. Incentivise specific stores to increase sales.
3. ‘Try me free’ for brand awareness.
4. Buy 1, get 1 free.
5. Generate word-of-mouth referrals – and use social media to your advantage.
6. Run social media competitions.
7. Successful promotions for FMCG brands.

Which strategy would be appropriate for a FMCG company to capture the market?

Some of the major strategies adopted by FMCG companies for making their brands outstanding compared to competitions are as follows: (i) Multi-brand Strategy (ii) Product Flanking (iii) Brand Extensions (iv) Building Product Lines (v) New Product Development (vi) Product Life Cycle Strategy (vii) Taking advantages of …

How can FMCG improve sustainability?

Sustainable products that are biodegradable, environmentally sustainable, and ethically sourced. Manufacturing processes that strive for zero waste and impact the environment minimally while increasing health and safety numbers. Logistics processes that optimize loads to reduce mileage, emissions, and carbon footprint.

What is your overall observation of the FMCG business?

The Indian FMCG industry grew by 36.9\% in the second quarter of 2021, despite nationwide lockdowns. The FMCG market in India is expected to increase at a CAGR of 14.9\% to reach US$ 220 billion by 2025, from US$ 110 billion in 2020. were 8\%, 6\%, 5\%, 5\%, and 4\%, respectively, of the total FMCG sales.

How can I improve my distributor performance?

MAXIMIZING YOUR DISTRIBUTOR NETWORK

1. SIMPLIFY THE FEEDBACK. Continuing to blindly provide sales leads to distributors, with no understanding or indication of their value to them, wastes money and frustrates everyone.
2. USE TECHNOLOGY TO YOUR ADVANTAGE.
3. PRIORITIZE YOUR LEADS.
4. AUTOMATE LEAD MANAGEMENT.
5. MAKE DATA DRIVEN DECISIONS.

How do you push secondary sales?

Best Practices to Boost Secondary Sales

1. Effective Sales Planning.
2. Product knowledge & Sales call process Training.
3. Art of Product Placement.
4. Understanding and servicing retail channels.
5. Optimal Marketing and Merchandising.
6. Trade Promotions.
7. Performance Monitoring KPI and KRA Tracking.
8. People Management and work culture.