Do young adults listen to radio?

During a survey held in the United States in the first quarter of 2020, 682 percent of respondents aged 46 to 55 years stated that they listened to the radio on a weekly basis, compared to just 56 percent of those aged between 15 and 25 years old who said the same.

Do Millennials still listen to radio?

In fact, Millennials are the generation that listen to AM/FM radio the most. According to Nielsen, nine out of 10 Millennials tune in to radio every week. Radio is and continues to be the centerpiece of audio in America and is essential to any marketing plan to reach Millennials.

What do young people use to listen to music?

Less surprisingly, smartphones are by far the most popular way teens are listening to music: of the two hours and five minutes teenagers average listening to music every day, one hour 11 minutes is on their phone, although 24 minutes is still traditional radio. There’s plenty more in the report.

Are teens listening to radio?

Radio is roughly twice as popular with parents as streaming, according to Edison’s research. Radio is still the leading form of listening among teens, but its lead over streaming is rapidly narrowing. “For teens, we reach 93 percent of teens every week.

Do young people still listen to music?

As of June 2019, 68 percent of adults aged between 18 and 34 years old reported listening to music every day, and the majority of their older peers also enjoyed music with the same regularity.

WHO IS radios target audience?

Audience targeting in radio can be defined as the method of categorising listeners into segments based on different variables such as demographic data. These targeting parameters include but are not limited to age, gender, language, location, preferences, hobbies, lifestyles, race, ethnicity, education, and more.

What gender listens to radio the most?

As of fall 2018, approximately 84.15 percent of surveyed women in the United States listened to the radio in the last week, slightly less than the share of men who did so but still suggesting that the majority of U.S. adults have a penchant for radio content, despite the decline in popularity of traditional media …

What do 16 year olds listen to today?

In the U.S., 52\% of teens aged 16-19 consume pop music. The following characteristics of pop music make it popular among teenagers. It has the most hits. Pop music is characterized by being at the top of the charts.