What tense should a press release be written in?

present tense
The release should include a headline, or title, which must be in present tense even though the story is in past tense. When beginning the body of the release, a dateline should be inserted first.

How do you write a press release for a PR?

Writing a press release – checklist

1. Choose the angle that matters for your target audience.
2. Start with a well-thought-out headline.
3. Pay attention to a lead paragraph.
4. Cover the essentials in a few body paragraphs.
5. Consider adding quotes.
6. Include contact details.
7. End your press release with a boilerplate.

Can I use bullets in a press release?

Use bullet points In most press releases, bullet points serve as easy reference points for media. Readers’ eyes are drawn to bullet points, and they should highlight the most important elements of the information you’re presenting.

Do press releases need citations?

In the text, you would cite a press release just like any other source, by using the author and year. If you use more than one press release per author per year (say, two from APA in 2018), call them 2018a and 2018b (whichever title comes first alphabetically will be 2018a).

What tense should news stories be written in?

Always prefer the active tense in news writing, and particularly in intros. The active tense is faster and more immediate; it also uses fewer words.

Can you use bullets in a press release?

Do and don’ts of press release?

The Dos and Don’ts of Writing Press Releases

• DO.
• Keep it short. If possible, limit yourself to one page when writing a press release, as most recipients won’t have the time or patience to read past that.
• Include contact info.
• Include quotes.
• Spell check.
• Complicate the writing.
• Get lazy with your headline.
• Drag it out.