What is the ROI for podcasts?

Podcast campaigns deliver an average return on adspend of $2.42, according to a study that covered over 530 efforts from more than 230 brands.

How much do podcasts make on ads?

The amount of money a podcast can charge for an ad is charged per hundred thousand listeners (CPM). Advertisement rates can range from $20 CPM to $100 CPM.

Should I advertise on podcasts?

Podcasts in general tend to be highly engaging mediums for delivering messages. Unlike ads on web pages and television, people enjoy listening to ads on podcasts. Podcast advertisements are five times as effective as web ads Most ads are live read by the host making it a more intimate and personal experience.

How do you measure ROI on a podcast?

All you need is the following formula:

1. (Sales Revenue – Expenses) / Production Time = ROI. Let’s break this down.
2. Sales Revenue. At the end of the month total all of your sales through the podcast lead funnel – your podcast revenue.
3. Expenses.
4. Production Time.

What is the value of a podcast?

There are many reasons to produce a podcast: to create an issue or value proposition; for building credibility and reputation management; for stakeholder reputation research; to provide breakthroughs in technology or medicine; and for managing an issue.

What is podcast advertising?

Podcast advertising is a digital audio platform reaching 73 million* educated, affluent and mobile listeners every month, who are open to hearing your brand’s message. The most effective podcast ads are voiced by the hosts themselves, in their own words and style. Listeners pay attention and remember what they hear.

Are podcast sponsorships worth it?

Types of sponsorship deals Thankfully, podcasts are recognized as very valuable advertising opportunities, and it’s not all that rare to see CPMs reaching as high as $40 or even $50. Somewhere in the $20-$25 range is fairly average per Midroll and AdvertiseCast.

Do podcasts generate revenue?

Do podcasts make money? Of course they do! Big names are getting large amounts of listeners and large amounts of ad revenue in return. According to AdvertiseCast, average 30-second CPM (cost per 1K listeners) rates are $18, while 60-second CPMs are $25.

Is podcasting attractive to advertisers?

Podcasts are an advantageous way to reach valuable audiences because they engage listeners who seek out specific content. Since they’re not immersed in visuals, they can give their full attention to its presentation.

How do you know if your podcast is doing well?

If your new episode gets, within 7 days of its release:

• more than 26 downloads, you’re in the top 50\% of podcasts.
• more than 72 downloads, you’re in the top 25\% of podcasts.
• more than 231 downloads, you’re in the top 10\% of podcasts.
• more than 539 downloads, you’re in the top 5\% of podcasts.