Are press releases public information?

Although a press release is a public relations tool, it should not read as overly promotional [source: Concept Marketing Group]. Press releases typically end with a short description of the company or organization that’s issuing the release, along with a call to action.

How does a press release become a source of news?

A press release is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considered a primary source, meaning they are original informants for information.

How do press releases promote business?

3 Ways to Promote Your Practice Using Press Releases

1. Distribute it Online as Part of Your SEO Marketing Campaign. Pay special attention to your target keywords, especially in the title and first paragraph.
2. Support a Blogger Outreach Pitch. Use your press release as background material.
3. Be an Expert on the Topic.

What is the importance of writing a news release?

The main purpose of all press releases is to promote something significant and specific, and to do so clearly. Beyond that, a press release is a document that adheres to a strict format and serves three marketing and promotional purposes: To notify the media about an event in hopes that they will spread the word.

How press release can influence the event outcomes?

Posting an online press release can boost your event and brand’s visibility in search engines. Online press releases can build backlinks for your website. Press releases can help publicize your event through media outlets. A press release can be distributed to multiple outlets to multiply your publicity.

Why is press release is important for the organization?

Press releases were designed to inform journalists and members of the press what news is currently happening at your company. For that reason, press releases are important to your business’s media relations, in addition to increasing brand awareness. A press release doesn’t guarantee you media exposure.

What do journalists do with a press release?

That’s where press releases come in. Concisely written and targeted, press releases draw media attention to newsworthy events. Mainly used by public relations specialists, press releases are written to gain free publicity and contain enough information required to write a compelling news story.

How do you release a press release?

Follow this five-step guide to learn how.

1. Find journalists who might be interested in your press release.
2. Get the journalists’ contact details.
3. Craft a killer pitch.
4. Make your subject line irresistible.
5. Send your press release pitch (at the right time).
6. Follow-up on your release.

Why press releases are more important than ever?

Consistently distributing accurate press releases allows you to build credibility over time with journalists as well as existing and potential customers. It is especially useful for start-ups and growing small businesses to get positive word out about themselves.