Is meta description necessary?

“Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from search engine result pages (SERPs). Search Engine Land uses a lengthy meta description on their homepage and sometimes uses them on their posts.

Can you have more than one meta description?

Typically, a page should only have one meta description. If there are multiples, it is usually an accident, and may confuse search engines or bring a bit of uncertainty in how you can expect the SERP snippet to look.

Where do you put a meta description?

On a search engine results page (SERP), the meta description appears under the page title and URL. It’s a crucial component of on-page SEO, which is why you need to understand its optimization best practices. (The meta description appears under the title tag and URL.)

Is Meta keywords important for SEO?

There’s no getting around the fact that meta keywords aren’t the big players they once were in SEO. Most search engines have realized that sites can easily “game” the meta keywords field with black-hat keyword stuffing, so meta keywords are no longer an important part of the Google ranking algorithm.

How does Google use meta description?

Google will sometimes use the =”description”> tag from a page to generate a snippet in search results, if we think it gives users a more accurate description than would be possible purely from the on-page content.

How do I create a meta description for my website?

How to write a great meta description

1. Stick to your brand voice and tone, but also keep it conversational.
2. Include your primary keyword if you can do so naturally.
3. Make sure you convey value to the reader.
4. Include a call-to-action, i.e. “Learn more here.”
5. Write in active voice.

Do I have to have a meta description?

Do I have to have a meta description? YES! You should write a meta description for every web page on your website – including blog posts, pages, product pages All web pages should have one and it should be part of any on page seo strategy!

How to add a meta description in Yoast SEO?

If you’re on WordPress and using Yoast SEO, adding a meta description is easy as pie. Firstly, you can write it in the Google preview section of Yoast SEO. But, Yoast SEO also gives you feedback on it in the SEO analysis. The plugin checks two things, the meta description length and whether you’ve used your focus keyphrase in it.

Why do you need a unique META page for SEO?

When they input search queries the results will show a variety of pages – what you write will directly affect what someone sees so having unique meta on every single page should always be a part of your SEO marketing strategy!

What are some good meta descriptions for travel?

This is another good meta description with so much personality and a great title tag as well. The Lonely Planet meta description reaches out to you by asking a question first – then clearly defines everything they do to help you plan your travel. It is personal. descriptive and perfectly fits the recommended character amount.