Should I use a subdomain for landing pages?

Landing pages often need to function in a different way to the rest of your website. This is because their function is to drive conversions. This is why subdomains are very handy tools to use when making a landing page.

Why have a separate landing page?

Landing pages help increase your conversion rates and lower your cost-per-acquisition. The main reason they’re so good at it is that promotional or product-specific landing pages are focused on a single goal. This goal matches the intent of the ad or email visitors clicked on to reach your page.

What URL should I use for my landing page?

Example. If your display URL is www.ads.google.com, your landing page URL can be www.ads.google.com/Google Ads, because the domain (google.com) of the display URL matches the domain of the landing page URL.

How do I create a subdomain for a landing page?

Sign in to your domain management admin centre. Find the DNS management page and look for a section called ‘CNAME records’ Create a new CNAME record for your subdomain. For example, if you have chosen ‘success.mydomain.com’ as your subdomain create the record for ‘success’.

Can you have too many landing pages?

The short answer is probably not, your site does not have too many landing page options. However, if you go landing page crazy, you might get bad results. If each landing page is not really helpful to your audience, then it won’t necessarily help your conversion rates.

When should I use a landing page?

10 Practical Uses for Landing Pages

1. Use a landing page in every ad, PPC or offline, to lead people to a place to get more info.
2. Use a landing page to drive people to your events.
3. Use a landing page to enroll people in your email newsletter.
4. Use a landing page to promote your new product launch.

Can I have a landing page without a domain?

Technically, you can have a landing page without a website. You can host a landing page independently of a website. So, it’s easy to have one without the other.

How do you link a landing page to a domain?

Navigate to Forms and either create a new landing page or use an existing one by clicking on the title. When adding a custom domain to an existing landing page, first click on the Edit button next to Landing page URL. Choose a domain or click on Add new domain in the dropdown menu next to the URL.