What does Ros mean in radio advertising?

Run of Schedule
Run of Schedule (ROS) is an airing time of a commercial on a radio or TV left to the discretion of the station. Its broadcast at a specific moment or during a particular program usually requires payment of a premium.

What are the three types of radio advertising?

Radio advertising comes in three main categories: live reads, spoken by an on-air personality; sponsorships, which show a business sponsoring a radio segment such as traffic or weather; and produced spots, which can incorporate dialogue, background music, sound effects, or even a short, catchy tune known as a jingle.

What does Aqh mean in advertising?

Average Quarter-Hour Persons
Average Quarter-Hour Persons (AQH) The average number of persons listening to a particular station for at least five consecutive. minutes during a 15-minute period.

What is Ros stand for?

ROS

Acronym	Definition
ROS	Review Of System
ROS	Residual Oil Saturation
ROS	Run Of Schedule
ROS	Review of Symptoms (medical)

What Ros means?

Return on sales
Return on sales (ROS) is a measure of how efficiently a company turns sales into profits. ROS is calculated by dividing operating profit by net sales.

What is the most important element of radio advertising?

Clear, Direct Message Radio ads must rely on sound alone to get their point across. This is why one of the key elements of a successful radio ad is a clear, direct message to your audience.

What should a radio ad include?

Key components for an effective radio ad

• Highlight the consumer’s problem in an attention-grabbing way.
• Show empathy.
• Stress the pain the problem causes.
• Mention how your product solves this problem.
• Guarantee the customer’s satisfaction.
• Include testimonials if possible.
• Conclude with a call to action.

What is a jingle in radio?

A jingle is a short song or tune used in advertising and for other commercial uses. Ad buyers use jingles in radio and television commercials; they can also be used in non-advertising contexts to establish or maintain a brand image.

What is a radio ad called?

Radio advertisements are called spots, and businesses are buying these to promote their brand. Radio advertising is further subdivided into three types – live read, sponsorship, or produced spot.

What is AQH in radio?

AVERAGE QUARTER-HOUR. PERSONS (AQH PERSONS) The average number of persons listening to a particular station for at least five minutes during a 15-minute period.

What are dayparts in radio?

In broadcast programming, dayparting is the practice of dividing the broadcast day into several parts, in which a different type of radio programming or television show appropriate for that time period is aired.