What is a product research example?

Example. One of the product research types is functionality testing. Just like all other types of consumer research, also this one plays a significant role in both, the B2C as well as B2B channel. Its value has been proven, among other things, by one of the projects conducted by PMR for a producer of medical equipment.

What is the product of research?

What is Product Research? Product research is the process of marketing research that is done to get information on the desired characteristics and specifications of a product expected by the potential customers mainly before the launch and availability of the product.

What is hype cycle for emerging technologies?

Hype Cycle for Emerging Technologies, 2021 that will drive organizations to explore emerging technologies such as nonfungible tokens (NFT), sovereign cloud, data fabric, generative AI and composable networks to help secure competitive advantage.

How long does a hype last?

Hype in the consumer world may last from a few months to a year or more. In the commercial world, the peak of hype usually lasts at least a year because of the slower pace of corporate decision making and investment. Major peaks, such as the dot-com era or “green” technology, may last for two or three years.

How do you make a hype cycle?

Unhyping the Hype Cycle: Five Secrets to Building an Attention Dashboard for Any Innovation

1. Introduction.
2. Step 1: Stop using the word hype.
3. Step 2: Start focusing on what you want.
4. Step 3: Start quantifying attention.
5. Step 4: Stop imposing arbitrary phases.
6. Step 5: Stop believing in generic cycles.
7. Conclusion.

What are 3 things that we should do in research?

Research Process Overview

• Develop a topic. Select a Topic | Develop Research Questions | Identify Keywords | Find Background Information | Refine a Topic.
• Locate information.
• Evaluate and analyze information.
• Write, organize, and communicate information.
• Cite sources.

What is a technology hype?

On several occasions, a new technology goes through a set of stages before its potential can be realized. Two major phases can be identified: Hype phase. Once a new technology (or product) is introduced, its real potential is fairly unknown and subject to much speculation and exaggerations.

What is a technology trigger?

Technology trigger –> Peak of inflated expectations: When entrepreneurs (scientists) first create a new technology, they get excited about the hypothetical applications, seeing all of the future potential with few of the downsides. At that moment, hype starts to build an unfounded excitement and inflated expectations.