What is bidding strategy in PPC?

Definition: A PPC bid (or keyword bid) commonly used in Google Adwords, is a bid placed in a pay-per-click auction to help secure ad placement at the top of search results. Online businesses bid on specific keywords or keyword groups in an attempt to secure ad space for important terms relative to their business.

What factors affect cost per click?

Put simply, your cost-per-click (CPC) on Google Ads is the amount you’re paying for each individual click to your advertisement. There are a number of factors that affect your CPC, including your targeting criteria, keywords, the text of the ad, the landing page, the maximum bid you’ve set, and more.

How does Google Ads work bidding?

How does Google Ads bidding work? The actual position of your ad is determined by your ad rank (Maximum Bid times Quality Score). AdWords bidding heavily penalizes advertisers who bid with low quality scores. Conversely, those with high Quality Scores get higher ad ranks and lower CPC.

What causes cost per click to increase?

Since auctions determine ad costs, your CPC directly links to how many competitors you’re bidding against and how high they are willing to bid. Therefore, the most likely cause of a sharply rising CPC is an increase in platform competition.

How is PPC determined?

Your keyword price, or cost-per-click (CPC), is determined by a combination of your bidding strategy, keyword competition, Quality Score and a handful of other factors. Quality Score: What’s a conversation about PPC without mention of the 800 lbs. gorilla in the proverbial paid search room.

What are the tactics to use in improving your PPC campaign performance?

Nine tactics to supercharge your PPC campaign performance

• Have a well-defined goal.
• Use the high-performance keyword.
• Optimize the quality of keyword (keyword score)
• Create a list of negative keywords.
• Write engaging ad copy.
• Utilize remarketing.
• Use ad extensions.
• Optimize your campaigns for mobile users.