What is the target audience for Porsche?

The demographic of the Porsche owner, includes a college graduate, household income over $100,000, 85\% male, and 15\% female. The typical Porsche owner is 40 years old and up with Porsche targeting the 25-54 age demographic seeking a slightly younger audience with the “Engineered for magic, every day” campaign.

Does a Porsche attract girls?

Similar to their female counterparts, 10\% of men found that women driving Porsche were attractive (as a Porsche driving female, I thought this would be higher) with BMW getting 16\% of the vote and Mercedes-Benz at 14\%. The top car colors for attractive women were red (40\%), black (23\%) and silver (14\%).

What is Porsche business strategy?

The company’s main objective is to achieve value-generating growth. Only by achieving such growth can we make sustainable investments in innovative technologies, new products, and most importantly, in our team here at Porsche. We want to excite customers with our products and services.

What are the benefits of marketing segmentation?

The benefits of market segmentation studies

• Focus on the customers that matter most.
• Power new product development.
• Design more effective marketing.
• Deliver better customer service.
• Use your resources more efficiently.
• Develop a more customer centric culture.
• Create a superior experience for customers.

Do girls like guys with Porsches?

According to the researchers, women found a man who chose to purchase a flashy luxury product (such as a Porsche) more desirable than the same man who purchased a non-luxury item (such as a Honda Civic). “But the anticipation of romance doesn’t trigger flashy spending as it does with some men.”

Are Porsches attractive?

The women found the Porsche men to be more attractive, but suited only to short-term, un-committed sexual relationships. Specifically, the Porsche owner was found no more desirable than any other for marriage or longer-term relationships.