Why Microsoft is interested in acquiring TikTok and how this will change the social media industry?

TikTok may be Microsoft’s big chance to get back in the consumer tech game. TikTok could help Microsoft establish itself as a real consumer tech player, after a long history of failures. One core reason the acquisition makes sense for Microsoft is TikTok can provide a connection with young users.

Is Microsoft going to buy TikTok?

Microsoft is officially out of the running to buy TikTok. The company issued a brief statement on Sunday confirming that ByteDance, TikTok’s parent company, rejected its offer to buy TikTok’s US operations.

Why did Microsoft buy TikTok?

Microsoft wanted full control to ensure that TikTok met its standards for privacy, security, and online safety, in addition to addressing concerns related to ByteDance’s ties to the Chinese government.

Did Microsoft sell TikTok?

In August 2020, as President Trump threatened to ban TikTok, the Chinese video app’s owner ByteDance approached Microsoft as a possible partner. The day before that deadline, Microsoft revealed that its offer to buy the company had been rejected. In the end, TikTok struck a deal with Oracle and Walmart.

What will happen if Microsoft buys TikTok?

The acquisition also means that Microsoft will gain access to user data that could impact how other products and services are developed inside the company. In a statement on its blog post, Microsoft guarantees to transfer and keep all the personal information of America’s TikTok users in the country.

Who bought TikTok 2020?

TikTok has been bought by software giant Oracle after the U.S. government forced the parent of the popular meme-making, video-sharing app to sell it to a U.S.-based firm or else have it banned.

Who will buy TikTok?

This is the Oracle/Walmart deal. They were going to acquire a 20\% stake in TikTok. Oracle was going to own 12.5\% and become TikTok’s cloud provider. Walmart was going to take 7.5\% stake.

Is anyone buying TikTok?

Oracle and Walmart’s plan to buy TikTok’s U.S. operations has been pushed back indefinitely, as President Joe Biden reviews former president Donald Trump’s efforts to address potential security risks from Chinese tech companies, The Wall Street Journal reported on Wednesday, citing people familiar with the matter.

Who is planning to buy TikTok?

Oracle will become TikTok’s cloud provider and a minority investor with a 12.5\% stake. Walmart has tentatively agreed to a purchase 7.5\% stake, and CEO Doug McMillon would serve as one of the five board members of the newly created company.

Who bought TikTok September 2020?

TikTok has been bought by software giant Oracle after the U.S. government forced the parent of the popular meme-making, video-sharing app to sell it to a U.S.-based firm or else have it banned. The software company beat out Microsoft, whose bid to take over U.S. operations of the app was rejected.

How can I invest in TikTok?

Another possibility is to invest in a private equity fund that in turn invest in companies like ByteDance in venture capital rounds. Both EquityZen and AngelList provide such funds. That said, waiting for ByteDance to become public seems to be the simplest route to invest in TikTok.