Do people prefer videos to text?

Almost three-quarters of consumers, 72\%, prefer video to text for receiving branded marketing information, according to a HubSpot Research study cited in a report by Coresight Research.

How powerful are customer reviews?

More Consumers Trust and Rely on Testimonials and Reviews

• 92\% of customers read online reviews before buying (Big Commerce)
• 72\% of consumers say positive testimonials and reviews increase their trust in a business (Big Commerce)
• 70\% of people trust reviews and recommendations from strangers (Nielsen)

Do reviews increase revenue?

On average, reviews produce an 18\% uplift in sales. It can also help strengthen your brand’s credibility and reliability. All of this results in more sales which comes from an increase in conversion rate, visitor return rate and average order size.

Why are videos so important?

Videos let you establish authority and a more personal feel to your message. You will be far more likely to connect on an emotional level with your audience if you use video versus another content type.

What is the importance of reviews in media and their impact on the audiences?

Externally, marketers can use consumer reviews to promote their brands’ strengths and offerings, improve brand awareness and establish credibility and trust among their audiences. Internally, consumer reviews can be used to identify areas of improvement and opportunities to enhance messaging.

What are the benefits product reviews?

Why Every eCommerce Store Should Collect Product Reviews

• Product reviews create more informed customers.
• Valuable insight helps you to improve.
• Increased transparency.
• Increased trust.
• Social proof your products.
• SEO benefits.
• Increased Visibility Google Shopping.
• More conversions.

Do reviews help?

In fact, 93 percent of consumers say online reviews have an impact on their purchase decision and 82 percent of consumers said that the content of a review has convinced them to make a purchase. Smart businesses are using the content of reviews to help them make decisions to improve customer experience in real time.