What are linear TV channels?

What Is Linear TV? Linear/ Live TV is the traditional means of watching TV, in which a viewer watches a TV program on the channel it’s presented on at its scheduled time. For example, if you watch “Blue Bloods” on CBS at 10pm ET on Friday when it premieres, that is considered a linear TV viewing experience.

What is the difference between linear TV and connected TV?

A quick refresher: Linear TV is scheduled programming broadcast over the air through satellite and cable, while Connected TV refers to devices that can be connected to the internet for streaming content.

What is the difference between linear and streaming?

When you’re comparing linear vs. streaming for your strategy, it helps to know the difference between them. Linear viewing refers to the traditional television model where consumers watch content that the provider presents. Streaming gives the viewer control of their experience.

What is linear and digital media?

Linear TV ads are scheduled in advance and played at a specific time. This contrasts with digital media, which offers advertisers on-demand ad placement and the ability to target specific viewers across a range of websites, mobile apps, and connected TVs.

Why is it called linear TV?

Then why is it called linear TV? We use the term linear TV to refer to the way the television content is consumed. The viewer can only watch the program that the service provider has “lined up”, according to the broadcast programming schedule.

What is linear stream?

Live linear video streaming is typically used to denote those who program shows to air 24 hours a day, 7 days a week, on a schedule. Live linear video streaming is a “passive” video viewing experience, meaning viewers don’t “search and click” (except to change the program).

What is linear digital?

Digital-linear convergence means managing linear and digital inventory and ad sales together, within the same systems, using the same workflows. People often use the term ‘linear’ to refer to over-the-air, broadcast media but that can be misleading, since digital media, delivered by IP address, can also be linear.

What is BVOD?

BVOD broadly refers to content created by conventional broadcast media that is subsequently made available online and on-demand. For example, the BBC’s iPlayer that is free to watch for viewers in the UK. iPlayer is also free from advertising due to it being a public broadcaster, but other BVOD platforms can place ads.

What is linear TV vs OTT?

Both include household targeting capabilities. As mentioned above, addressable linear TV is a way to deliver household targeted ads to linear TV viewers via a set-top box. By contrast, OTT content is accessed via the internet, which enables household-targeted ads on a CTV as well as on a laptop, tablet or phone.