What is the future of OOH advertising?

Out of Home advertising is a fast-growing industry and is only set to develop further with new technology trends over the year. It is also set to grow due to how we view, serve and buy OOH ads and their products, as smartphones, smartwatches and wearable tech change our perception of advertisements in 2018.

What is the future of advertising in India?

As indicated by a Goldman Sachs report, the advanced advertising profession scope in the Indian market will be valued at $160B by 2025, which is multiple times the current worth. Digital promotion is required to make 20 lakh occupations by 2020. The quantity of web clients is required to arrive at 800 million by 2021.

Why is OOH media important?

Out-of-Home (OOH) advertising allows advertisers to enjoy extended engagement with audiences in ways other mediums simply cannot match. People are spending more and more time out of their homes while they are working, shopping or socialising and it’s becoming increasingly difficult for brands to engage with them.

What does DOOH mean in media?

digital out of home
DOOH (digital out of home) Digital media messaging specifically intended to reach consumers outside their homes. digital place-based media. Addressable OOH screens that change advertising content remotely, excluding roadside digital OOH media such as billboards and bus shelters.

Are billboards Effective in 2021?

While many people assume billboards are ineffective in today’s climate, that’s actually far from true. In fact, they have an ROI of 497\% and are expected to have a 10\% annual growth rate throughout 2021.

Can Ooh be digital?

The answer to “Can OOH be digital?” is a resounding yes. Digital transformation is driving change across all areas of marketing and advertising and out of home advertising is no exception. OOH advertising refers to any visual media found outside the home.

What is outdoor or out of home OOH media?

OOH media, sometimes also referred to as outdoor media, is any advertising that reaches consumers when they’re outside of their homes. It’s designed to grab the attention of people who are on the go or waiting in high dwell-time locations (think waiting rooms, airport terminals, or subway platforms).

Who owns Hivestack?

Andreas Soupliotis –
Andreas Soupliotis – President & CEO, Founder – Hivestack | LinkedIn.