What PII does Google Analytics collect?

According to Google, Personally Identifiable Information (PII) can include (but is not limited to), “information such as email addresses, personal mobile numbers, and social security numbers.” This list can go on to include credit card numbers, addresses, first names, or anything that can distinguish or trace an …

What does the term PII mean?

Personally Identifiable Information
Personally Identifiable Information (PII) The term “PII,” as defined in OMB Memorandum M-07-1616 refers to information that can be used to distinguish or trace an individual’s identity, either alone or when combined with other personal or identifying information that is linked or linkable to a specific individual.

What are 3 PII examples?

Personally identifiable information, or PII, is any data that could potentially be used to identify a particular person. Examples include a full name, Social Security number, driver’s license number, bank account number, passport number, and email address.

Is ZIP code PII in Google Analytics?

The current TOS does not actually contain a definition of PII, however previous versions of the TOS included a (non-comprehensive) list of examples like “name, email address or billing information.” In discussions with senior executives on the GA team, I have been told that Google actually considers ZIP Code to be PII.

How do I remove PII from Google Analytics?

Google provides a process for removing PII. Navigate to Admin > Property > Data Deletion Requests > Create Data Deletion Request.

What is PII GDPR?

GDPR PII Definition PII or Personal Identifiable Information is any data that can be used to clearly identify an individual.

What is considered PII under GDPR?

Personally identifiable information (PII) is any data that can be used to identify a specific individual. The GDPR also requires that companies report data breaches within a 72-hour window. (See “General Data Protection Regulation (GDPR) requirements, deadlines and facts” for more specifics on the regulation.)

What is non PII?

Non-PII data, is simply data that is anonymous. This data can not be used to distinguish or trace an individual’s identity such as their name, social security number, date and place of birth, bio-metric records etc. Non-PII data typically includes data collected by browsers and servers using cookies.

Is an IP address PII?

The Children’s Online Privacy Protection Act (COPPA), which regulates use of online information about children under the age of 13, classifies IP addresses as “personal information,” although it does not use the term “PII.”7 The Federal Trade Commission, which is responsible for defining personal information under …

Can Google Analytics track zip codes?

While Google Analytics can show your business website traffic down to the city from which it originates, it cannot display exact zip codes.

How do you find PII?

How to Look for PII in Your Google Analytics

1. Look for email addresses.
2. Look for social security #’s.
3. Look for addresses.
4. Look for phone numbers.
5. Look for names.

How do I purge Google Analytics data?

Data deletion requests (Universal Analytics)

1. Sign in to Google Analytics..
2. Click Admin, and navigate to the relevant property.
3. In the PROPERTY column, click Data Deletion Requests.
4. To make a new request, click Create Data Deletion Request.
5. Select the Start and End dates.