Why do companies put hidden messages in their logos?
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Some companies give their logos barely-noticeable double meanings to encourage us to look closer at them, increasing brand recognition. Others do it as a tribute to their hometowns or influence us subconsciously, or simply for fun. You may have noticed the hidden features of some logos in the past.
the FedEx logo
There is an arrow hidden in the FedEx logo. (If you’ve never noticed, go take a look, and prepare to be blown away.) The clever use of the negative space between the last two letters has won the logo several awards and makes it one of the most effective ever created.
What is hidden in the Coca Cola logo?
Danish flag
This one might take a little time to actually see. Even Coca-Cola themselves don’t really associate the hidden image with their logo. Nonetheless, the hidden message in the Coca-Cola logo is actually the Danish flag.
What is hidden in Baskin Robbins logo?
31
Revamped in 2005, the Baskin-Robbins logo has the number “31” hidden in the design. The ice-cream company is known for having 31 flavors, and the number is a part of the “B” and “R” letters shown in pink.
smiling face
It’s no surprise that the not-for-profit’s logo makes use of some simultaneously functional and encouraging lettering: the lowercase “G” in “goodwill” doubles as a smiling face and appears twice in the company’s logo.
There is an arrow hidden in the FedEx logo. The clever use of the negative space between the last two letters has won the logo several awards and makes it one of the most effective ever created.
What is the hidden meaning in the FedEx logo?
The FedEx logo is mostly known for its tricky optical illusion. If you look closely between letters E and X, you’ll spot a white arrow. It stands for speed, accuracy, strive for perfection, and perseverance in achieving goals.
What is hidden in the Pepsi logo?
The top half is red, the bottom half is blue, and a wavy white line runs through the center. Which looks like a globe, but there is more to it. It is claimed that the new logo represents Earth’s magnetic field, feng shui, Pythagoras, geodynamics, renaissance and more. In short, it is some kind of Da Vinci Code.
What is the Nestle logo?
Original Nestlé family coat of arms. Henri Nestlé uses his family’s coat of arms as inspiration for the logo (Nestlé = little nest in German) to protect his “Milk Food” (“Farine Lactée”/”Kindermehl”) from imitators. The Nestlé lettering and logo are combined to form an umbrella brand.