Why is my meta description not showing on Google?

There are many situations where the search engines won’t display your title tag or meta description. The title or meta description you specified is too short or too long. The title or meta description you specified is not an accurate reflection of what your page is really about.

Do landing pages need meta descriptions?

It’s a good practice to use similar text in both your URL and meta title. A meta description is a more detailed explanation of your landing page. This is your opportunity to entice people to click by describing the value you provide, why you are better than your competitors, and why they should go to your page.

Does Google care about meta description?

It turns out that meta descriptions aren’t that important for Google rankings, as the company has previously stated. However, they remain relevant for the user experience. Meta descriptions provide the first glimpse that a visitor may have of your brand in an organic search.

How do you write a meta description for a landing page?

Follow these 7 tips to write a killer meta description!

1. Offer relevant, useful and unique content.
2. Highlight your USPs.
3. Sales and promotions.
4. Find relevant keywords.
5. Call to action.
6. Intriguing, descriptive text.
7. Link to relevant landing pages.

How do I add a meta description to my Google site?

Instructions

1. Sign in to your Google Site.
2. Navigate to the page you want to add the description to.
3. Use the More button then Page settings.
4. Add your description to the Page description box in the Page Settings dialogue box and use the Save button.

What happens if your meta description is too long?

There’s no penalty for a meta description that’s too long, but can sometimes be a lost opportunity. Search engines will typically only show the first 920 pixels characters of a meta description.

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