Can you track individual users on Google Analytics?

Tracking individual users in Google Analytics allows you to get a singular view of your customer journeys. If your application or website has a login authentication system, then it is possible to track users in Google Analytics with it’s User ID tracking feature.

What are behavioral reports and what are they used for in Google Analytics?

The Behavior Flow report visualizes the paths users traveled from one screen, page or event to the next. This report can help you discover what content keeps users engaged with your site. The Behavior Flow report can also help identify potential content or usability issues.

How do I track user activity in Google Analytics?

How to track users with Google Analytics

1. Create and configure your Google Analytics account.
2. Add GA tracking code to your pages.
3. View reports.
4. Track where users click and scroll with heatmaps.

What is user behavior tracking?

User behavior analytics (UBA) is a method of tracking, collecting, and analyzing quantitative and qualitative user data to understand how and why users interact with a product or website.

What you Cannot track with Google Analytics?

You can’t track Individual users Unfortunately, Google Analytics only allows to use a unique user ID and prohibits sending personal information, username or an IP address. So you can’t really see and understand how specific users behave on your site and get valuable data.

How do you collect user behavior data?

Identify problem areas, then use recordings and heatmaps to investigate. Instead of performing user behavior analysis on every page of your website, focus on problematic pages first. You can identify them through Google Analytics by looking for pages with the largest exit rates. Go to Behavior> Site Content> Exit Pages …