Does keyword in URL matter?

Keywords in the URL can help users understand what a page is about. Even though those keywords might not always show up in the SERPs, they will show when linked as a bare URL. When in doubt, optimize for the user because Google always recommends making pages useful for users.

How long is too long for URL?

What Does “URL Too Long” Mean? A URL is considered too long if it is longer than 100 characters.

Does URL count for SEO?

The answer is yes, the keywords you choose to include in the URL structure can definitely impact your SEO and rankings.

Is it bad to have a hyphen in URL?

The hyphen, commonly known as a dash (though this is typographically not correct), is the only spacing character allowed in a domain name. That makes it the only option for when you want to register a domain name with two words in it and you don’t want to—or can’t—mash them together with no space between them.

Do bitly links hurt SEO?

No, using Bitly, which is a 301 redirect, does not hurt your SEO. Google and other leading search engines will pass PageRank value to the final destination rather than the link.

What is the ideal URL length?

So somewhere around 50 – 60 characters is a pretty good number to shoot for. If you go way beyond (say 80+ characters), this is likely to have a negative impact on your ranking.

Should URLs include ID numbers and codes?

Although URLs can include ID numbers and codes, the best practice is to use words that people can comprehend. URLs should be definitive but concise. By seeing only the URL, a user (and search engine!) should have a good idea of what to expect on the page.

Should you Rewrite Your URLs to make them more attractive?

You don’t need to take this to the extreme, and if your URL is already less than 50-60 characters, don’t worry about it at all. But if you have URLs pushing 100+ characters, there’s probably an opportunity to rewrite them and gain value. This isn’t a direct problem with Google or Bing—the search engines can process long URLs without much trouble.

Should you use keywords in your URLs for rankings?

The requirement isn’t that every aspect of the URL must be absolutely clean and perfect, but that at least it can be easily understood and, hopefully, compelling to those seeking its content. It’s still the case that using the keywords you’re targeting for rankings in your URLs is a solid idea.

What are the best SEO best practices for URLs?

SEO best practices for URLs. Keeping URLs as simple, relevant, compelling, and accurate as possible is key to getting both your users and search engines to understand them (a prerequisite to ranking well). Although URLs can include ID numbers and codes, the best practice is to use words that people can comprehend.