How did Chobani grow?

In November 2011, Chobani expanded into Victoria, Australia through the purchase of Victorian dairy company Bead Foods. It then invested $30m to expand the facility and began manufacturing from the Dandenong South plant in December 2012.

How did Chobani become successful?

Chobani was an instant success when it hit shelves in 2007, with orders consistently increasing. Ulukaya soon had big yogurt companies, like Dannon, knocking at his door, asking him to sell. He also could have turned to private equity companies for funding.

How did Hamdi Ulukaya become a billionaire?

With no prior experience in the yogurt business, he has created a yogurt empire, Chobani, with facilities in several states. It achieved over $1 billion in annual sales in less than five years after launch, becoming the leading yogurt brand in the U.S. by 2011.

How Chobani dominated the yogurt market in just 8 years?

Remarkable product and positioning – introduced high quality yogurt to the mass market. Encouraged user-generated content – started WOM marketing campaign as “Love Stories” Uses social media to aggressively connect with consumers. Excellent content marketing in the form of recipes.

When was Chobani founded?

2005, New Berlin, NY
Chobani/Founded

How was Chobani funded?

I told him I wanted to buy the factory. But as it turned out, I was able to borrow the money to buy the factory—and after Chobani hit the market, I financed our growth through further bank loans and reinvested profits. This is a crucial piece of the Chobani story.

Who is founder of Chobani?

Hamdi Ulukaya
Chobani/Founders

Hamdi Ulukaya is founder and CEO of Chobani, a brand known for its Greek yogurt, oat milks and other products, as well as its commitment to improving the lives of its employees and communities.

Who owns Chobani Greek yogurt?

Chobani Inc.
Chobani/Parent organizations

How does Chobani market their product?

Chobani’s marketing strategy could keep its products front and center with yogurt consumers while boosting its image as a health-focused brand. By working with Instagram and Spotify, the brand could connect with yogurt eaters in spaces they prefer while building buzz around its Chobani Complete line.

Who is the founder of Chobani yogurt?

When was chobani founded?

How did Hamdi Ulukaya start his business?

With a loan from the Small Business Administration, he bought an old yogurt plant there in 2005 and developed a recipe inspired by his heritage. He started selling his yogurt in 2007; a decade later, Chobani pulls in more than $1 billion (sales) annually and expanded into non-dairy in 2019.