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How do I create a sub brand logo?

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4 ways to implement a sub-mark that actually helps your brand strategy, USING both ICON and TEXT BASED LOGOS.

  1. 1 – INCORPORATE A GEOMETRIC SHAPE AS PART OF YOUR SUBMARK LOGO.
  2. 2 – ADD AN ELEMENT THAT REPRESENTS THE SERVICE BEING OFFERED OR PRODUCT BEING SOLD.
  3. 3 – CREATE AN INTERESTING LAYOUT WITH TEXT IN YOUR SUB-MARK LOGO.

Can a brand have a sub brand?

Sub-branding is when a main brand creates a subsidiary or secondary brand. (For example, Diet Coke or Nacho Cheese Doritos). Sub-brands are typically created as an opportunity to reach a new audience.

Can brands have different logos?

In fact, it’s common for brands to have up to four logo variations, each of which is suitable for different print and digital use cases. Taken together, these logo variations create versatility your brand and help it look cohesive across different platforms.

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Can you use the same logo for two different companies?

Yes, both companies can USE the same trademark to brand the two companies but only ONE company can own that trademark. One must license the mark to the other.

Why do companies create sub brands?

A sub-brand allows a company to move into a new category of products, claim a new niche, or target a new audience—you can customize your products to meet the needs of a specific set of consumers and launch your company into a new market.

What is a masterbrand strategy?

With a master brand strategy, organisations can merge various offerings, products, and solutions into an overarching campaign that highlights the underlying purpose of value of the parent company. In simple terms, it’s all about going beyond the products, to reach your audience on a more holistic level.

What do you call a sub brand?

Sub brands are subsidiaries of their parent brand, introducing the business into new markets and revenue streams. Think of a sub-brand as a “spin off” of a successful idea. For example, Bud Light is a sub-brand of the parent brand, Budweiser; The Wrangler is a sub-brand of the parent brand, Jeep.

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Can a company change logo?

You can change a company logo gradually by phasing in new materials over a period of time. Or you can do it radically: Everything new and in place on the target date. Many companies will send out a formal announcement that includes a brief statement of the values and mission of your company.

Why do I need logo variations?

A logo variation is a rearranged version of your primary logo design that gives your brand the flexibility to show up consistently, and recognizably, in different placements. Every brand needs a set of unique logo designs to use on several platforms that are recognizable, versatile, and complement its overall identity.

Should you create a sub brand?

Sub-brands are most effective when there is a need to distinguish between products sold under a particular brand. A sub-brand can create exposure for the parent brand, making it more appealing to a specific customer segment that was not previously engaged—but there must be a compelling reason to have a sub-brand.

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What Is a Masterbrand? A masterbrand is an overarching brand name that serves as the main anchoring point on which all underlying products are based. Masterbranding is one of the main tent-poles in branding architecture that aims to link a company’s product-lines with the key values the brand represents.