How effective is micro influencer marketing?

According to Social Bakers, micro-influencers “boast up to a 60\% increased engagement rate compared to macro-influencers.” Micro-influencers also have over a 20\% higher conversion rate that can help brands boost their e-commerce sales.

How Micro influencers are helping brands with their social media marketing?

Micro-influencers have shown overwhelming conversions, thus motivating brands to increase their spending on influencer marketing rather than traditional marketing. They not only justify the authentic reach and high engagement but have also proven to be cost-effective and are more reasonably priced.

Do micro influencers work?

Do micro influencers work? Yes, micro-influencers work. In fact, they are popular with brands because they have a targeted audience which allows them to narrow their focus. As a result, they are able to build a personal relationship with their audience which leads to a higher engagement rate.

Why are micro influencers so effective?

They are more cost-effective than big-name influencers While a macro influencer might have a larger reach in terms of followers, micro-influencers have higher engagement and this can propel a piece of content to have greater visibility and be more trusted.

Why Micro influencers may be the most effective influencer marketing strategy?

There are a lot of similarities to celebrity endorsements and to word-of-mouth marketing. Just like with those strategies, influencer marketing aims to make a brand more relatable and trustworthy in the market, especially with younger demographics. Put simply, micro influencers are those with smaller audiences.

Is influencer marketing still effective?

80\% of marketers say influencer marketing is effective, and 89\% say it works just as well (if not better) than other marketing channels. 71\% of marketers say the quality of customers and traffic from influencer marketing is better than other sources.

What brands work with micro influencers?

Brands That Work With Small Influencers

• Brand: Bandelettes. Category: Fashion.
• Brand: Glossier. Category: Beauty.
• Brand: Vitabrid C12. Category: Beauty.
• Brand: IGK Hair. Category: Beauty.
• Brand: Jones New York. Category: Fashion.
• Brand: Rael. Category: Beauty.
• Brand: Sorel. Category: Fashion.
• Brand: Joy. Category: Personal care.

Are micro influencers more trustworthy?

92 percent of customers trust a micro-influencer more than a traditional ad or an endorsement from celebs. Over 82 percent of consumers are likely to buy something a micro-influencer recommends.

Why do partners have micro influencers?

Micro-influencers excel at creating content that authentically positions your brand. By partnering with these creators, your brand can appear more credible, which has the added benefit of helping you gain customer trust.