Should I send my press release as a PDF?

The PDF is the king of “static” Most companies that have a news- or pressroom on their website make their press releases available to journalists. In fact, it is best practice to do so. However, when a newsroom contains releases in only PDF, the PR department will lose on conversion, engagement, and measurement.

How should press releases be sent?

How to Submit a Press Release

1. Find journalists who might be interested in your press release.
2. Get the journalists’ contact details.
3. Craft a killer pitch.
4. Make your subject line irresistible.
5. Send your press release pitch (at the right time).
6. Follow-up on your release.

How do you email a press release submission?

Figure out which journalists will be interested in your story and find their contact details. Send your press release at the right time to increase the chances of it getting noticed. Write your press release email: make it attention-grabbing, short & simple (and without heavy attachments!) Follow-up if needed.

Should you send a photo with a press release?

Although images are great to include in your press release, don’t get carried away and make it all photos. If you’re writing a press about something visual such as the release of a new mobile phone, you’re going to want to include a lot of high-quality and eye-catching photos that journalists can get excited about.

How many people should you send a press release to?

Send your press release to only 1 person from each local media source. You have to be careful not to over send or bombard the media sources, they are people too.

Where should press release images be placed?

Choose a relevant image for your press release It is important that the image you attach to your press release is relevant to the content. For example, if the press release is about a new product launch attach an image of the product either in use or on a plain white background.

How do you credit a photo for a press release?

1. Make sure you have copyright permission and written authorization. If you are using an image a photographer took, you need their permission in writing.
2. After you have permission, write a caption in the following format:
3. Photo: From L to R: (name, town). Photo credit: Photographer name of Company XYZ.

Can you plagiarize a press release?

Let’s start from the beginning: duplicating material from a press release is indeed plagiarism. “A good reporter will use the press release as a starting point, going on to do his own reporting and gathering his own quotes. If you do use information from a press release, however, the rules of attribution apply.”