What does Ros mean in advertising?

run of site
A run of site (ROS) campaign is a campaign where ads can be placed on any area of a given website. These broader campaigns represent a choice based on lower cost and more marginal visibility, rather than more specialized campaigns where an ad has to be placed in a specific area of the page.

What is Ron advertising?

Run of Network, or RON, is actually a form of internet marketing where an online advertising campaign is applied to a wide collection of websites without the ability to choose specific sites. In run-of-network advertising, advertisers generally give up say over placement in return for low rates and broad reach.

What is Ron digital?

Run of Network (RON) means an ad will appear on any page of any site that is part of an ad network. Since this type of buy is not targeted, it tends to be the least expensive type of advertisement that can be purchased.

What does Ros media mean?

Run of Schedule (ROS) is an airing time of a commercial on a radio or TV left to the discretion of the station. Its broadcast at a specific moment or during a particular program usually requires payment of a premium.

What is Run of Network targeting?

Run-of-network targeting A “run-of-network” means all inventory in your network is targeted. Ads in a run-of-network campaign can potentially serve anywhere on your website or app. By default, line items (and other items that can target values) are run-of-network.

What is Ron video?

RON (referred to as “Run of Network”) is the term where an advertising campaign or PMP is applied to the entire network of websites within an Ad Network. With a RON campaign, you are unable to specify what type of websites or placements you would like your ad to appear on.

What is Ron in media?

Short for run of network, in Online Advertising RON is a type of online ad buying campaign where the banner, image, media or text ads can appear on any Web site within an ad network.

What is Run of Channel?

In the marketing world, “run of channel” (ROC) refers to an ad component that gets displayed on multiple digital channels. Run of channel simply means that there is a strategic effort to display the same ad component in multiple places.

What does Ron mean in media?

Run of network (RON) refers to a publisher allowing ads to target all available ad inventory within their network of sites. This means that if the advertiser’s ads are targeted to run of network, it can appear on any page within the publisher’s sites.