What is a social media toolkit?
Table of Contents
A social media toolkit is the ‘how to’ guide for your social media strategy. It lets you know exactly what your social media strategy should involve. Some social media toolkits include the tools you need, such as a content planner, or a social media content calendar, or even templates for posts.
What is in a media toolkit?
Mediatoolkit is a media monitoring tool that searches the internet in real time for mentions of your company, your brand, your competitors, industry and any other topic in which you are interested.
What is a campaign toolkit?
The Campaign Toolkit is a new and dynamic digital resource for educating, enabling, and empowering the next generation of activists and community organizations as they mobilize to outcompete hate and to promote community cohesion, inclusion and tolerance.
Social Media Tracker lets you track the social media accounts of your closest competitors. Once you’re tracking your competitors you can compare their growth and engagement levels to yours. This way you can uncover your competitors’ strategy to stay aware of your audience’s social media preferences.
What is a digital toolkit?
The Digital Toolkit is a collection of self-help guides, tutorials, and resources geared to help students and faculty at Pace. The toolkit includes software and tools supported by ITS. It is a one-stop shop for self-service help, frequently asked questions, and troubleshooting.
How do I create a media toolkit?
What should a media toolkit include?
- The history of the charity, including successes and key milestones.
- Fact sheets about the issues you cover and about each campaign and the events you run.
- Biographies of key players such as the founders, patrons and CEOs.
- Case studies of those you help, including success stories.
What does capital campaign mean?
At its core, a capital campaign is a drawn out, extensive fundraiser. But at a more complex level, a capital campaign is a concerted effort to raise a substantial amount of money for a specific project or undertaking. Capital campaigns require coordination and cooperation from the organization and community.
Elements of a Social Media Toolkit
- Purpose. Start the toolkit with an overview and how it is designed to be used.
- Sample Posts. Include 4-5 sample social media posts for each platform you want to roll out the campaign/cause on (Twitter, Facebook, Instagram, etc.).
- Hashtags.
- Visual Assets.
- Social Media Metrics.
What is a media kit used for?
A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients.
Why are media kits important?
A media kit gives you the opportunity to present yourself as you want to be seen. It also gives your audience a detailed description of exactly what you offer. It allows you to control the message. When you take on a new client, he or she will likely have lots of questions about your products or services.