What is Amazon search term?

Amazon search terms are keywords that shoppers use to find products. One way is by entering relevant listing keywords to the title, bullet points, and product description. Another way to optimize your product listing for customer searches is the backend – often referred to as Amazon search terms.

How do I make my Amazon product searchable?

Product Listing Optimization

1. Optimize your Amazon listing title. Your listing’s title is the most valuable real estate on your Amazon product listing.
2. Optimize product bullets.
3. Create product descriptions that tell a story.
4. Utilize backend search terms.
5. Don’t worry about selection.

What is the difference between search terms and keywords on Amazon?

The difference is this: Search terms are what the customer types in the search bar when looking for a product. Keywords are what you bid upon in your manual campaigns. Amazon matches customer search terms to your keywords when deciding whether to show your ad.

How do I run a search term on Amazon?

How to download the Search Terms Report on Amazon?

1. Step 1 – Log in to your Amazon seller central account, click on Reports.
2. Step 2 – Select Advertising Reports, and Create Report.
3. Step 3 – Under All Campaigns, select Sponsored Products.
4. Step 4 – Select report type as Search Term.

How do I find search terms on Amazon?

How To Download The Amazon Search Term Report

1. Select Reports from the top navigation bar.
2. Select Advertising Reports from the dropdown menu.
3. Select campaign, report type, and period (longer than 7 days is optimal)
4. Select Create report.
5. Download your search term report from the right column.

How do I narrow down my Amazon search?

Fortunately, the left-hand menu contains a bunch of ways to refine your search. A common one is to narrow down your options by price. Under “Price,” click a price range to show only the products that fall within that price range (the faint number next to each range shows you how many results there are in that range).

What is an example of a search term?

A search term, or search query, is the word or phrase someone enters into a search engine to search for on the internet. These can be single words or names, like [Yoast], or a combination of words, such as [buy robot vacuum cleaner], or even complete questions, like [how do I train my puppy?].

How many search terms can you use on Amazon?

Amazon have announced that they have introduced a new limit on the total number of keyword characters a vendor can use as generic keywords (search terms). Until now it has been up to 500, but it is now 250 characters.