What is the demographic of Pinterest users?
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What is the demographic of Pinterest users?
6. Pinterest Demographics by Age and Income. A survey of Pinterest users in the US found that 34\% of people aged 18-29 years used Pinterest in 2019, as did 35\% of those aged 30-49 and 27\% of those aged 50-64.
Where do most Pinterest users live?
The next is Brazil with 30.65 million users….Leading countries based on Pinterest audience size as of October 2021 (in millions)
| Characteristic | Audience size in millions |
|---|---|
| United States | 90.45 |
| Brazil | 30.65 |
| Mexico | 16.65 |
| Germany | 14.41 |
What age group uses Pinterest the most?
How many users does Pinterest have in each age group in 2021?
- 42.9 million users aged 18 to 24 (19.7\% of Pinterest’s total ad audience)
- 84.4 million users aged 25 to 34 (38.8\% of Pinterest’s total ad audience)
- 38.7 million users aged 35 to 44 (17.8\% of Pinterest’s total ad audience)
What is the average age of Pinterest users?
Pinterest Demographics 32\% of Pinterest users are 18-29 years old. 34\% of Pinterest users are 30-49 years old. 38\% of Pinterest users are 50-64 years old, forming the age group with the highest number of Pinterest users.
What percentage of Pinterest users are male?
14.8\%
As of October 2021, over 77 percent of Pinterest audiences were female and nearly 15 percent were male….Distribution of Pinterest users worldwide as of October 2021, by gender.
| Characteristic | Share of users |
|---|---|
| Male | 14.8\% |
| Unspecified* | 8.4\% |
What is the top Pinterest category in the US?
10 of the Most Popular Pinterest Categories
- DIY & Crafts.
- Home Décor.
- Women’s Fashion.
- Quotes.
- Health & Fitness.
- Humor.
- Travel.
- Technology.
Who are the Pinterest users?
As of the third quarter of 2021, Pinterest had 444 million monthly active users worldwide. During that period, the visual bookmarking platform had 89 million MAU in the United States, compared to 356 million international monthly active users.
How many Indian users use Pinterest?
Pinterest In India India is the second largest market for the platform with 67 million users. Pinterest has 176 million registered Pinterest users and 110 million of them are active users.
Who are Pinterest users?
Pinterest annual users
| Year | Users |
|---|---|
| 2016 | 135 million |
| 2017 | 185 million |
| 2018 | 231 million |
| 2019 | 300 million |
What are Pinterest categories?
A category on Pinterest is an advanced setting you can edit after you’ve created a new board. It’s hidden in the same area as where you can add a board description. If you edit these settings, Pinterest will force you to select a category for your board.