What should be the strategies of Indian companies to promote sales?

Let us examine a few marketing strategies:

• Brand Recognition. Prominent brands in the Indian market always give due importance to the process of generating brand awareness for themselves.
• Price Sensitivity.
• Demographic Elements.
• Logistical Factors.
• Product & Service Flexibility.

What strategy is used by high technology firms?

Thus the penetration strategy (selling products the firm is familiar with to markets/customers the firm is familar with) has the least risk, while the diversification strategy (selling unfamiliar products to unfamiliar markets) is the riskiest.

How important is online marketing for India’s SMEs?

An online presence helps SMEs save 51\% higher revenue and 49 \% higher profit than those without it. The contribution of SMEs to India’s GDP has been growing consistently at 11.5\% a year, which is higher than the overall GDP growth of 8\%. “Marketing is not only much broader than selling; it is not a specialized activity at all.

What is the Indian mindset when it comes to marketing?

Indian mindset takes a swing when it comes to marketing. It goes without saying, only launching new great quality product is not enough. The costumers need something more; basically a reason to buy the product and only great quality isn’t going to help. In developed market (may be Europe, USA, etc.) First producer will win.

What is the best business strategy for manufacturing in India?

We suggest a three-step strategy in manufacturing: Use CMOs to establish beach heads to understand market dynamics. Set up low-cost manufacturing units in India that increase profitability. Drop product prices and boost volume growth. Leverage scale and cost efficiencies and export products to neighboring countries.

What is the marketing mix of McDonalds in India?

MARKETING MIX Product In India McDonalds has a diversified product range focusing more on the vegetarian products as most consumers in India are primarily vegetarian. Price In India McDonalds classifies its products into 2 categories namely the branded affordability (BA) and branded core value products (BCV).