Why do businesses need to focus on digital marketing in 2021?

In 2021, social media can find new audiences for companies and re-engage with customers from earlier times. The importance of digital marketing for businesses becomes evident because digital marketing executives can figure out the latest social media trends and know how to utilize them.

What is digital marketing Why is it important in the business nowadays?

Digital marketing is important because it connects a business with its customers when they are online, & is effective in all industries. It connects businesses with ideal customers when they are on Google through SEO & PPC, on social media with social media marketing, & through email with email marketing.

Why is digital marketing taking over?

Moreover, 50\% of marketers said they believe digital marketing has an edge over traditional because of the interaction digital marketing opens up with customers. Businesses can have full control of their audience growth and see real-time results of their campaigns.

Why digital marketing is important for small businesses?

Effective digital marketing helps small businesses learn the online habits of customers so they can better target ideal customers. They will allow you to create personalized and very targeted marketing campaigns for specific types of people and, eventually, turn them into buying customers.

Is digital marketing taking over traditional marketing?

Businesses are becoming aware of the fact that marketing is all about connecting with customers at the right place and at the right time. Owing to this, digital marketing is slowly but steadily taking over traditional marketing.

Will digital marketing take over?

It may not be the first place a business should look to promote their brand, but it can be effective especially in conjunction with digital marketing efforts. So to make a long story short, digital marketing will not replace traditional marketing entirely, but has unquestionably taken a huge portion of the market.

How will digital marketing change during lockdown?

A word of warning for marketers however, the speed and agile approach to digital marketing during lockdown means that business owners will expect things to move much quicker when it comes to digital marketing following lockdown. Clear timelines, dependables and deliverables are highly recommended to ensure expectations are managed for both parties.

How did people use online banking during lockdown?

During lockdown, 22 per cent of respondents used online banking more than they normally did. This may have come as a result of having to make more online transactions than normal, but also due to the influx of new online banking users. Between 14 March and 14 April, six million people started banking online for the first time.

How has Lockdown affected consumers’ online shopping behaviour?

Lockdown obliged consumers to change their shopping behaviour: 38 per cent of respondents did more shopping online relative to pre-lockdown levels. Half of these converts to online shopping would maintain these behaviours post-lockdown. One in five respondents did more online grocery shopping during lockdown than before.

Did TV viewing increase in mid-July during lockdown?

Indeed, figures from the Broadcasters’ Audience Research Board (BARB) show that in mid-July, levels of ‘unidentified’ viewing (i.e. all types of TV set viewing that BARB cannot identify, including VOD viewing or video games), were significantly higher than pre-lockdown.