Why is oat milk so popular now?

Oat milk is now the second most popular plant-based milk on the market. In fact, oat milk is the second most popular plant milk now, right behind almond milk, racking up over $249 million in sales last year.

Why are people choosing oat milk?

Oat milk is a good choice for people with certain food allergies and intolerances, as it’s naturally free of lactose, nuts, and soy. If made from certified gluten-free oats, it’s also suitable for those with gluten-related disorders. Due to its growing popularity, you can find it in most grocery stores and online.

When did oat milk become popular?

Unlike other plant milks having origins as early as the 13th century, oat milk was developed in the 1990s by the Swedish scientist Rickard Öste. Over 2017–2019, oat milk sales in the United States increased 10 fold, and one major manufacturer, Oatly, reported a three-fold increase in worldwide sales.

What are the benefits of switching to oat milk?

7 BENEFITS OF OAT MILK

• 7 Benefits of Oat Milk.
• Dairy Free. Low in fat and dairy free it is an excellent choice for the lactose intolerant among us and provide sweet taste.
• High in Fibre.
• High in Vitamins.
• Replaces Saturated fats with Unsaturated Fats.
• Cholesterol Free.
• Regulates Blood Sugar Levels.
• Bone Strengthening Minerals.

Is oat milk just a trend?

In just a few years since oat milk first appeared on grocery store shelves, it has become the second most popular plant-based milk, according to sales statistics from SPINS reported by Food Navigator. Sales of plant-based milk grew 5\% in 2019, while sales of dairy milk were relatively flat.

Is oat milk more popular than milk?

There’s no question: Plant-based milks are becoming more popular. In 2019, plant-based milk sales increased by 5\% over the previous year while dairy milk sales remained the same. “Many people think plant-based milk alternatives like oat milk are a healthier option than cow’s milk,” says Holbrook.

Why is Oatly so popular?

The myriad health benefits of oat milk make it a clear winner among the many milk alternatives available on the market. It is low in overall calories, cholesterol and saturated fat while being rich in dietary fiber, which is almost nonexistent in cow milk.

What is the Oatly controversy?

Vegan milk brand Oatly is facing protests by climate and political activists who say the decision to sell a stake in the company to a consortium that includes Blackstone, a powerful private equity firm headed by Trump donor Stephen Schwartzman, has left a sour taste.