Is OTT disrupting television?

In the developed world, OTT is primarily consumed on wired broadband and on TV screens. Indian households have a less than 10\%[2] wired broadband penetration….OTT Disruption In The Indian Media Sector.

What is OTT platform of TV viewership?

An over-the-top (OTT) media service is a streaming media service offered directly to viewers via the internet. OTT bypasses cable, broadcast, and satellite television platforms, the companies that traditionally act as a controller or distributor of such content.

Is ZEE5 a OTT platform?

India’s own digital entertainment platform, ZEE5 is one of the most preferred OTT platforms today for streaming shows and movies. At ZEE5, we genuinely believe that for entertainment to come alive, you need to feel it.

Why do people watch OTT platforms?

One of the major reasons for the popularity of OTT is that it can be accessed directly by the viewers. All that one requires is an internet connection and a compatible hardware device. There is no need for any broadcasting station, a cable connection or a satellite television platform.

Which is better Hotstar or ZEE5?

Both the streaming apps, Hotstar and Zee5 offer curated content but one of them is definitely better than the other one. Zee5 is another streaming service that provides original content including new shows, movies and exclusive content.

Is ZEE5 Pakistani?

But Zee5, with its slate of spunky, original Pakistani series, has a clear edge. In 2014, it launched a channel in India, Zindagi, with just Pakistani series despite the fear of shutdowns that happen every time there’s a flare-up of tensions between India and Pakistan.