What does PMP mean in digital advertising?

private marketplace
A private marketplace (PMP) refers to a digital marketplace where advertising is bought and sold programmatically between exclusive parties.

What is a PMP deal in programmatic?

PMP deals are one of the three types of programmatic direct deals. They allow publishers to package their premium inventory and offer it directly to select buyers. It can be a useful tool for meeting a variety of broad objectives including revenue goals and brand reputation.

What is a programmatic private marketplace?

A private marketplace within a programmatic ecosystem allows buyers to take advantage of the benefits of automation, while also ensuring that deals meet their customization requirements. This transaction type enables deals to be bought and sold programmatically, but via exclusive partners.

What is private auction?

Private auction is similar to open auction, except publishers restrict participation to selected advertisers only. Unlike open auctions, this private deal gives an exclusive group of advertisers priority to bid on the inventory before it becomes available in the open marketplace.

What is private marketplace PMP?

PMP stands for ‘Private Marketplace. ‘ In a nutshell, a private marketplace refers to a digital marketplace where advertising is bought and sold programmatically between exclusive parties.

What is private deal?

Unlike open auctions, this private deal gives an exclusive group of advertisers priority to bid on the inventory before it becomes available in the open marketplace. Much like the open auction, publishers or ad exchanges can set a minimum CPM. Again, the highest bidder will win the impressions.

What is programmatic inventory?

Programmatic direct This is also called automated guaranteed and happens when a buyer gets a hold of a publisher’s ad inventory at a fixed price. This inventory also happens to be reserved and is very similar to the old way of trading inventory where a direct sales team is involved.

Do private marketplaces have guaranteed inventory?

Direct: At the top of the RTB ecosystem, direct can be guaranteed inventory, also known as “programmatic direct” or “programmatic guaranteed.” This is the direct sale of reserved ad inventory between a buyer and seller, with automation replacing the manual insertion order (IO) process.

Why do some companies choose not to enter certain markets?

Some companies may discover that some markets cannot afford the products that they sell and they should refrain from entering those markets, whereas there may be some markets which would readily accept a slightly different version of their existing product.

What are opt-in methods for GDPR data collection?

In other words, if you want to process data lawfully under the GDPR and are relying on consent as the lawful basis for that processing, you need to implement opt-in methods to get user consent to data collection. Failure to appropriately do so may result in hefty penalties, like the Google GDPR fine of 50 million euros issued in January of 2019.

What are the factors to consider when developing a pricing model?

Factors to Consider When Developing a Pricing Model 1 Types of Pricing Models. Before finalizing the price, use a variety of different methods to calculate your price. 2 Considerations for Pricing New Products. 3 Make Sure Your Pricing Strategy Improves Your Bottom Line.

Are opt-ins a good business and marketing strategy?

While installing opt-ins may be a big part of legal compliance, that doesn’t mean that opt-ins aren’t a great business and marketing strategy as well. Users that opt in to receive emails have already expressed an interest in your site and your product. This makes it easier for you to gauge your audience and target your email campaigns accordingly.